IKEA Recreated Scenes from TV Shows with Its Own Products
Laura McQuarrie — May 30, 2019 — Pop Culture
Some of the most iconic living room designs are from TV shows, which are instantly recognizable by distinctive furniture pieces and arrangements that serve as the backdrop for sitcoms like Friends and The Simpsons, as well as sci-fi series like Stranger Things. For its latest campaign, IKEA recreated these iconic interior designs using only its own furniture and decor products.
Whether or not the beloved characters from each of these shows is seen in these settings, the iconic living rooms can easily be identified. The IKEA Real Life campaign took two months to get all of the product details just right and modeled using 3D software. While IKEA's KNISLINGE sofa was chosen to represent family couch that belongs to The Simpsons, IKEA also sells colorful LED chain lights, paint and brushes to recreate the iconic message wall from Stranger Things.
Whether or not the beloved characters from each of these shows is seen in these settings, the iconic living rooms can easily be identified. The IKEA Real Life campaign took two months to get all of the product details just right and modeled using 3D software. While IKEA's KNISLINGE sofa was chosen to represent family couch that belongs to The Simpsons, IKEA also sells colorful LED chain lights, paint and brushes to recreate the iconic message wall from Stranger Things.
Trend Themes
1. Iconic Living Room Designs - Opportunity for companies to recreate iconic living room designs for advertising or interior design purposes.
2. Product Placement in TV Shows - Innovative advertising strategy where companies place their own products in iconic TV show scenes.
3. 3D Modeling for Product Visualization - Advancement in technology allowing companies to create realistic 3D models of their products for advertising campaigns.
Industry Implications
1. Furniture and Home Decor - Opportunity for furniture and home decor companies to recreate iconic TV show living room designs using their own products.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to incorporate iconic TV show scenes and products for client campaigns.
3. Interior Design - Opportunity for interior design firms to recreate and customize iconic TV show living room designs for clients using real products.
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