KFC France Replaces Single-Use Plastics with Eco-Friendly Paper Straws
References: linkedin & designtaxi
KFC France has announced its plastic straw ban accross 250 outlets in the country, signifying the fast food establishent's dedication to the movement for sustainability. The eco-conscious initiative is supported by an advertising campaign called ‘#PaillePailleLesPailles.’
The movement features a series of elegantly minimalist print ads that playfully incorporate the symbol of the fast food-style plastic straw. The campaign has been designed by creative agency Hémisphère Droit.
KFC France's plastic straw ban will surely go a long way to giving consumers a piece of mind. The utensils will be replaced by eco paper straws that will be given on-demand at the restaurant's counter. The project will be gradually adopted by all of KFC's 250 outlets during the first quarter of 2019.
The movement features a series of elegantly minimalist print ads that playfully incorporate the symbol of the fast food-style plastic straw. The campaign has been designed by creative agency Hémisphère Droit.
KFC France's plastic straw ban will surely go a long way to giving consumers a piece of mind. The utensils will be replaced by eco paper straws that will be given on-demand at the restaurant's counter. The project will be gradually adopted by all of KFC's 250 outlets during the first quarter of 2019.
Trend Themes
1. Plastic Straw Bans - Disruptive innovation opportunity: Development of alternative eco-friendly materials for single-use straws.
2. Sustainability Movement - Disruptive innovation opportunity: Creation of sustainable packaging solutions for the fast food industry.
3. Minimalist Advertising Campaigns - Disruptive innovation opportunity: Development of creative and engaging marketing strategies that promote eco-conscious initiatives.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Introduction of more sustainable and eco-friendly practices in the fast food industry.
2. Packaging - Disruptive innovation opportunity: Development of innovative packaging solutions that minimize environmental impact.
3. Advertising - Disruptive innovation opportunity: Integration of sustainability messaging into advertising campaigns and creative designs.
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