Google Used the New York Times to Host a Stranger Things Augmented Reality Ad
Daniel Johnson — July 25, 2019 — Marketing
References: blog.google & engadget
Google recently placed an augmented reality ad in the New York Times. The ad is for a fictional mall where much of the new Stranger Things takes place. The ad was placed in a recent print edition of the newspapers, so readers can use the Google Lens to scan the ad to find more information.
Upon first glance, the ad looks like it is an ad from the 80s. However, after users view the ad on Google Lens, it transforms into an ad for the Starcourt Mall, from the new season of the show.
Google notes that its recent Stranger Things ad continues its collaboration with museums, magazines retailers and more. Users can currently see the Stranger Things augmented reality ad using ARCore Android smartphones.
Image Credit: Google Lens
Upon first glance, the ad looks like it is an ad from the 80s. However, after users view the ad on Google Lens, it transforms into an ad for the Starcourt Mall, from the new season of the show.
Google notes that its recent Stranger Things ad continues its collaboration with museums, magazines retailers and more. Users can currently see the Stranger Things augmented reality ad using ARCore Android smartphones.
Image Credit: Google Lens
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Industry Implications
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2. Retail - Opportunity for retailers to leverage augmented reality in their print ads or in-store experiences to drive customer engagement and sales.
3. Entertainment - Collaboration opportunities between entertainment companies and tech giants to create immersive and interactive marketing campaigns for TV shows, movies, and more.
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