Revive Kombucha's Magazine Insert Pairs Blotter Paper & Vegetable-Based Ink
Laura McQuarrie — February 8, 2019 — Marketing
References: revivekombucha & adsoftheworld
As a beverage brand that prides itself on creating unique flavors, Revive Kombucha created an inventive way for consumers to experience its products before even purchasing a bottle with a creative kombucha ad. For Rolling Stone magazine, Revive Kombucha created a blotter paper insert with vegetable-based inks, effectively offering edible sheets of paper.
The small printed squares are separated by perforations and reference LSD, especially with messaging that the ad shares to "expand your tongue's mind." Although the edible advertisements for the brand's non-alcoholic drinks can be consumed, they will not cause a high.
Alongside its Original Cola, Revive Kombucha offers flavors like energizing Yerba Mate Ginger and Mocha Java Coffee, as well as refreshing Cucumber Mint Lemon and the aptly named Hibiscus Refresher.
The small printed squares are separated by perforations and reference LSD, especially with messaging that the ad shares to "expand your tongue's mind." Although the edible advertisements for the brand's non-alcoholic drinks can be consumed, they will not cause a high.
Alongside its Original Cola, Revive Kombucha offers flavors like energizing Yerba Mate Ginger and Mocha Java Coffee, as well as refreshing Cucumber Mint Lemon and the aptly named Hibiscus Refresher.
Trend Themes
1. Edible Advertisements - Creating edible advertisements allows consumers to have a unique and interactive experience with a brand's products.
2. Innovative Print Promotions - Using unconventional materials and printing techniques in print promotions can grab attention and leave a lasting impression on consumers.
3. Creative Marketing Strategies - Employing creative marketing tactics, such as edible kombucha ads, can help brands stand out and differentiate themselves in the market.
Industry Implications
1. Beverage Industry - Beverage brands can explore the use of edible ads to engage consumers and create a memorable brand experience.
2. Advertising Industry - The advertising industry can adopt innovative print promotions, such as edible ads, to offer unique advertising solutions to their clients.
3. Marketing Industry - Marketing professionals can explore creative marketing strategies, including edible ads, to capture consumer attention and achieve marketing objectives.
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