National Rail Launched the 'Get That Railcard Feeling' Campaign
Grace Mahas — August 2, 2019 — Marketing
References: nationalrail & thedrum
After partnering with international creative agency The Community, National Rail has unveiled it's travel-themed 'Get That Railcard Feeling' campaign. The campaign features three immersive commercials of family and friends enjoying travel together, at a festival, at an amusement park, and at the cottage. The ad also highlights National Rail's new launch -- a discounted rail travel price that shown using a vibrant and optimistic aesthetic.
The brand uses eye-catching colors, with blocked, 3D text for a dynamic visual. The summer-themed text colors are striking and create a refreshed stylized illustration. The posters state 'More Somerset for Less Cheddar,' 'We All Love Cheap Breaks,' and 'See the Country on Mate's Rates.' The multimedia 'Get That Railcard Feeling' campaign will run across Twitter, Instagram, Facebook, and YouTube in addition to various digital and non-digital stations.
The brand uses eye-catching colors, with blocked, 3D text for a dynamic visual. The summer-themed text colors are striking and create a refreshed stylized illustration. The posters state 'More Somerset for Less Cheddar,' 'We All Love Cheap Breaks,' and 'See the Country on Mate's Rates.' The multimedia 'Get That Railcard Feeling' campaign will run across Twitter, Instagram, Facebook, and YouTube in addition to various digital and non-digital stations.
Trend Themes
1. Immersive Travel Commercials - The rise of immersive travel commercials presents an opportunity for brands to create exciting and memorable experiences for consumers.
2. Discounted Rail Travel - The introduction of cheaper rail travel options can disrupt the transportation industry by appealing to cost-conscious consumers.
3. Multimedia Advertising Campaigns - The utilization of multiple platforms for advertising can enhance a brand's reach and engagement with their target audience.
Industry Implications
1. Transportation - The transportation industry can benefit from innovating the customer experience through immersive travel commercials and discounted prices.
2. Tourism - The tourism industry can leverage the popularity of immersive travel commercials to attract travelers to different destinations.
3. Advertising - The advertising industry can create more effective campaigns by utilizing multimedia platforms like Twitter, Instagram, Facebook, and YouTube.
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