Flight Centre Canada Launched the New 'Be Unbordered' Campaign
Grace Mahas — October 9, 2019 — Marketing
References: flightcentre & thedrum
In an effort to encourage guests to step outside their comfort zone, Flight Centre Canda worked with COSSETTE to launch the new 'Be Unbordered' campaign. The intriguing commerical follows the typical pathway a couple takes while vacation -- from receiving a lei, to getting a latte, and sitting on identical beach chairs, all the while the employees are stating "Stay within your comfort zone" in a robotic nature.
The couple is noticing how familiar the vacation seems and then releases its a facade and escaped through a hole in the wall into a world of adventure. This concept is underlined with the supported print materials that state slogans such as "your vacation shouldn't feel like déjà vu" and "your escape from routine shouldn't be routine." The campaign will be displayed on television, cinema screens, and out-of-home advertisements.
The couple is noticing how familiar the vacation seems and then releases its a facade and escaped through a hole in the wall into a world of adventure. This concept is underlined with the supported print materials that state slogans such as "your vacation shouldn't feel like déjà vu" and "your escape from routine shouldn't be routine." The campaign will be displayed on television, cinema screens, and out-of-home advertisements.
Trend Themes
1. Experiential Travel - Opportunity for travel companies to create unique and immersive vacation experiences that go beyond the ordinary.
2. Breaking the Routine - Opportunity to disrupt the travel industry by offering unconventional and unexpected travel options for those seeking new and exciting experiences.
3. Authenticity Marketing - Opportunity for brands to emphasize the importance of genuine and authentic travel experiences to resonate with consumers.
Industry Implications
1. Travel and Tourism - The travel sector can leverage the 'Be Unbordered' campaign to attract adventurous travelers and promote unconventional vacation options.
2. Advertising and Marketing - Opportunity for advertising agencies to create innovative and captivating campaigns that encourage people to step out of their comfort zone and explore new destinations.
3. Hospitality and Leisure - Hotels and resorts can collaborate with travel companies to offer unique experiences that break away from the traditional vacation routines and provide guests with unforgettable adventures.
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