Many of these 2017 political trends were created in response to the 2016 election, which caused certain conflicts to be amplified throughout the US and beyond. Although the election was an emotional time for many, it also allowed people to realize the importance of coming together and speaking out to support their beliefs.
One example that's included is the Budweiser ad that was created for the Superbowl. The content of the short video shows the value that immigrants bring to a country in reference to the beer brand, which was founded by Adolphus Busch, who traveled to the US to pursue his dreams. Another politically focused Superbowl ad came from Coca-Cola, who reran a former spot that celebrates diversity in the country to show that its identity is formed by all of those who call it home.
Top 40 Political Trends in 2017
From Referential Vodka Campaigns to Reimagined Refugee Paintings:
Riley von Niessen — Jan 28, 2018 — Pop Culture
40
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
39
Political Americana Streetwear
The Public School Ready-to-Wear Styles Make Statements with Fashion
38
Reimagined Refugee Paintings
Syrian Artist Abdalla Al Omari Painted World Leaders as Refugees
37
Inclusive National Rebranding Campaigns
Snask has Designed a National Rebrand for North Korea
36
Bold Imperative T-Shirts
Katharine Hamnett's T-Shirts Stand Staunchly Against Brexit
35
Self-Satirizing Shirts
Buzzfeed's 'Failing Pile of Garbage' Tees Reference a High-Profile Insult
34
Feminist Clothing Companies
The Outrage Donated All Proceeds From Their Pantsuit Nation Line to PP
33
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
32
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
31
Political Social Media Comparisons
The Wall Street Journal Recently Released 'Blue Feed, Red Feed'
30
Charitable Political Ales
Northern Maverick Brewing's 'Fake News Ale' Uses a Donald Trump Cartoon
29
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
28
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
27
Political Vodka Ad Campaigns
Smirnoff Vodka Has a Cheeky New Ad That Mocks The U.S. Russia Scandal
26
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
25
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
24
Presidential Lie Detectors
'Poli-Graph' Tracks Donald Trump's Mendacity in Office
23
Presidential Rooster Statues
A Donald Trump Rooster Statue Was Erected in Taiyuan, China
22
Politically Symbolic Candles
The Borderline Project Represents the Length of Trump's Wall
21
Feminist Card Games
The Nasty Feminist Game Functions as a Playful Political Statement
20
Provocative Bulletproof Posters
ARS' Outdoor Posters Question Gun Laws
19
Anti-Discrimination Fashion Campaigns
This New Diesel Campaign Takes a Stand Against Hate
18
Charitable Presidential Lollipops
Proceeds from the 'Trump Sucks' Treats Go to Planned Parenthood
17
Reasoned Debate Platforms
Kialo Allows for Calm, Sensible, and Rational Online Debates
16
Fake News-Testing Games
Factitious Tests Players' Ability to Detect False News Articles
15
AR Love Messages
The 'Free the Love' App Shares Augmented Reality Balloon Letter Messages
14
Presidential Business Visualizations
The 'Trump Connections' Map Shows the President's Network
13
Virtual Politician Chatbots
'SAM' is a Bot That Continually Evolves Based on Voter Input
12
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
11
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
10
Contradictory News Platforms
Current Affairs Website The Perspective Endeavors to Open Minds
9
Indigenous Athletic Campaigns
'Team 88' Promotes the Benefits of Sport at the Toronto 2017 NAIG
8
Pro-Immigration Beer Commercials
The New Budweiser Ad Uses Its Origins to Make a Point
7
Presidential Countdown Calendars
The Out-Of-Office Calendar Counts Down Until Trump's Term Ends
6
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
5
Pro-Immigration Fashion Campaigns
This W Magazine Video Shows That Many Celebrities are Immigrants
4
Rerun Football Commercials
This Coca-Cola Super Bowl Ad Was Replayed to Promote Diversity
3
Satirical Canadian Guidebooks
The Canadaland Guide to Canada (Published in America) Teases Canucks
2
Diversity-Embracing Homestay Commercials
The Airbnb Super Bowl Ad Makes a Political Statement
1
NYC-Focused Athletic Campaigns
The New adidas by Pharrell Williams Ad Prompts Viewers to Speak Up
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Indigenous Artisan Rum Bottles
Dictador's TOTEM Project Spotlights Meaningful Handcrafted Designs
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
American Collectible Design Exhibitions
R & Company Presents the Object USA 2024 instalment
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Branded Citizen Naturalization Campaigns
Heinz Has Launched Reviews for Naturalization
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Political Campaign Game Maps
Fortnite Develops Freedom Town for Harris/Walz Campaign
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Hockey Player Packaging Designs
Molson Features Special Lager Packaging for Stanley Cup Finals
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Friendship-Focused Election Campaigns
Flash Pack Has Introduced The Friendship Bus
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Vote-Encouraging Coin Campaigns
The Community Creates the Limited Electoral Coins
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic