This New Diesel Campaign Takes a Stand Against Hate
Riley von Niessen — February 14, 2017 — Pop Culture
References: youtube & fuckingyoung.es
#MakeLoveNotWalls is the title of the new Diesel campaign, which promotes acceptance, unity and the power of love.
In addition to a series of promotional images that make this message clear, the brand created a commercial which corresponds. It starts out with a male model, who's shown walking towards a heavy-duty wall that's topped off with barbed wire. He throws over a flower and shortly after, another is sent to him by the people on the other side. Eventually, they all blast through the wall and celebrate their love for one another.
Nicola Formichetti, the Artistic Director who was behind the new Diesel campaign, explained the brand's stance by saying, "At Diesel, we have a strong position against hate and more than ever we want the world to know that."
In addition to a series of promotional images that make this message clear, the brand created a commercial which corresponds. It starts out with a male model, who's shown walking towards a heavy-duty wall that's topped off with barbed wire. He throws over a flower and shortly after, another is sent to him by the people on the other side. Eventually, they all blast through the wall and celebrate their love for one another.
Nicola Formichetti, the Artistic Director who was behind the new Diesel campaign, explained the brand's stance by saying, "At Diesel, we have a strong position against hate and more than ever we want the world to know that."
Trend Themes
1. Anti-discrimination Fashion - Diesel's #MakeLoveNotWalls campaign showcases how fashion can promote messages of acceptance and unity.
2. Promotional Storytelling - Combining images and a commercial, Diesel's campaign demonstrates the power of storytelling in conveying a brand's message.
3. Socially Conscious Messaging - More and more brands, like Diesel, are taking a stand against hate and using their platform to promote positive change.
Industry Implications
1. Fashion - The fashion industry can leverage promotional campaigns to not just promote clothing, but also promote social messages and values.
2. Marketing and Advertising - Telling compelling stories that go beyond selling a product is becoming increasingly important in marketing and advertising.
3. Social Activism - Companies have the opportunity to use their influence to impact social change and promote messages of acceptance and positivity.
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