The New Budweiser Ad Uses Its Origins to Make a Point
Mishal Omar — February 2, 2017 — Pop Culture
References: theverge
The new Budweiser ad for the Superbowl appears to reference the anti-immigration leanings that are currently apparent in the United States.
The United States is a country founded on colonists and immigrants, and this Budweiser ad comes at a time where many of its residents, including those who are leading its government, are banning people of specific nationalities and religious backgrounds from getting into the country. Budweiser's stance on this issue seems to be clear judging from this commercial, as it reveals the voyage that Adolphus Busch went on in order to immigrate to America -- where he eventually founded the Anheuser-Busch brewing company.
The artistically conveyed messaging in Budweiser's commercial seeks to remind people of the humanity in immigrants and their vast contributions to American businesses, culture and society at large.
The United States is a country founded on colonists and immigrants, and this Budweiser ad comes at a time where many of its residents, including those who are leading its government, are banning people of specific nationalities and religious backgrounds from getting into the country. Budweiser's stance on this issue seems to be clear judging from this commercial, as it reveals the voyage that Adolphus Busch went on in order to immigrate to America -- where he eventually founded the Anheuser-Busch brewing company.
The artistically conveyed messaging in Budweiser's commercial seeks to remind people of the humanity in immigrants and their vast contributions to American businesses, culture and society at large.
Trend Themes
1. Pro-immigration Advertising - Advertising campaigns featuring pro-immigration messaging or themes are becoming more prevalent, as companies aim to connect with socially conscious consumers.
2. Brand Activism - Brands that take a stance on social or political issues, such as immigration, are finding success in capturing the attention and loyalty of consumers who share those values.
3. Corporate Social Responsibility - More companies are recognizing the importance of incorporating social responsibility into their business practices, including addressing issues related to immigration and diversity.
Industry Implications
1. Brewing - Brewing companies, such as Budweiser, are using advertising to highlight their immigrant founders and celebrate the contributions of immigrants to their industry.
2. Advertising - There is a growing trend for advertising agencies to create campaigns that incorporate pro-immigration messaging on behalf of their clients.
3. Retail - Retail companies are recognizing the importance of social responsibility and incorporating pro-immigration messaging into their marketing strategies.
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