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Top 100 Drinking Trends in October

From Prebiotic Cherry Colas to Multisensory Cooling Brandies

— October 3, 2024 — Lifestyle
The October 2024 drinking trends showcase a vibrant array of seasonal flavors, prominently featuring autumnal staples such as pumpkin spice and Halloween-inspired beverages. Notably, these drinks present intriguing combinations that push culinary boundaries, pairing classic sweet ingredients like marshmallows with unique flavors such as ube, resulting in elevated and decadent experiences for consumers.

In addition, brands are increasingly embracing heritage as a central theme in the realm of spirits and alcoholic beverages. This approach emphasizes the rich histories of traditional spirits like gin and whiskey while presenting new offerings in luxurious bottles or convenient cans. For instance, ready-to-drink (RTD) beverages reflect this trend through innovative fall flavors and distinctive packaging designs.

Furthermore, health-conscious options are emerging as alternatives to traditional alcoholic drinks, focusing on prebiotics and mushrooms. As a result, mocktails are gaining attention, especially with the holiday season approaching, as consumers seek flavorful alternatives to conventional cocktails.
9.2
Score
Popularity
Activity
Freshness
100
Fall-Exclusive Canadian Promotions
Fall-Exclusive Canadian Promotions
DoorDash and Starbucks Team Up for Pumpkin Spice Latte Season
<
99
Mixologist-Quality Cocktail Syrups
Mixologist-Quality Cocktail Syrups
Cheeky Cocktails Flavored Syrups Come in Two Options
<
98
Gin-Paired Popcorn Snacks
Gin-Paired Popcorn Snacks
Popcorn Kitchen & Craft Gin Club Joined Forces to Delight Gen Z
<
97
Seeded Agave Tequilas
Seeded Agave Tequilas
Mijenta's Maestra Selection No. 1 Exclusively Uses Agave Grown from Seed
<
96
Pumpkin Spice Coffee Alternatives
Pumpkin Spice Coffee Alternatives
Sip Herbals' Faux Joe Comes in a Craveable Fall Flavor
<
95
Career-Celebrating Limited-Edition Bourbons
Career-Celebrating Limited-Edition Bourbons
Wild Turkey Marks Jimmy Russell's 70-Year Career
<
94
Limited-Edition Fall-Evoked Whiskies
Limited-Edition Fall-Evoked Whiskies
Forty Creek Debuts its Distinctive 'Maplewood Select'
<
93
All-Ages Self-Care Menus
All-Ages Self-Care Menus
Nékter Juice Bar's The Golden Trio Coincides with The Golden Bachelorette
<
92
Directly Sourced Sustainable Coffees
Directly Sourced Sustainable Coffees
BIGGBY Partnered with La Fortaleza on a Farm-Direct Blend
<
91
Artistic Monochromatic Wine Branding
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
<
90
Fruity Mushroom-Infused Cordials
Fruity Mushroom-Infused Cordials
Tamworth Distilling Presents its Black Trumpet Blueberry Cordial
<
89
Pumpkin Cold Brew Concentrates
Pumpkin Cold Brew Concentrates
New Pumpkin Spice Flavored Cold Brew Coffee Concentrate is Here
<
88
Globally Blended Refined Whiskies
Globally Blended Refined Whiskies
Angel's Envy Debuts the Angel's Envy Triple Oak
<
87
Autumnal Japanese Tea Lattes
Autumnal Japanese Tea Lattes
The Japanese Black Tea Mousse Tea Latte is Coming to Starbucks Japan
<
86
Super Natural Sparkling Drinks
Super Natural Sparkling Drinks
YEW Blends British Water and a Hint of Fruit for Sweetness
<
85
Ready-to-Drink Hard Teas
Ready-to-Drink Hard Teas
TEABIRD Hard Sweet Tea Has 110-Calories and a 5% ABV
<
84
Creamy Indian Dairy Products
Creamy Indian Dairy Products
Parle Agro Introduces SMOODH Lassi Product in the Indian Dairy Market
<
83
Seasonal Jack-O-Lantern Liqueurs
Seasonal Jack-O-Lantern Liqueurs
The Pumpkin Potion Liqueur from Gravity Drinks is Spooky
<
82
Replenishing Energy Drinks
Replenishing Energy Drinks
Rehab Monster Green Tea Delivers Hydration and Antioxidant Support
<
81
Pumpkin-Inspired Community-Themed Campaigns
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
<
80
Relaxing Winery Gift Sets
Relaxing Winery Gift Sets
The Cloudy Bay x LAFCO Collaboration Presents a Luxurious Set
<
79
Stress-Relieving Herbal Teas
Stress-Relieving Herbal Teas
Traditional Medicinals' Stress Ease Teas Combat Rising Stress Levels
<
78
Caribbean Cultural Celebrations
Caribbean Cultural Celebrations
Carnival Oasis 2024 Transforms Toronto into a Caribbean Haven
<
77
Social Soda Mixer Campaigns
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
<
76
Sensorial Cocktail Menus
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
<
75
Creamy Pastry-Inspired Liqueurs
Creamy Pastry-Inspired Liqueurs
Baileys Cinnamon Churros Irish Cream Liqueur Boasts Vanilla Notes
<
74
Plant-Based Kids-Focused Shakes
Plant-Based Kids-Focused Shakes
Else Nutrition Debuts Plant-Based Kids' Shakes in Two Flavors
<
73
Combat Sport-Inspired Bar Carts
Combat Sport-Inspired Bar Carts
New Amsterdam Vodka Debuts the NAV x UFC Fight Night Cart
<
72
Brightly Colored Party Cups
Brightly Colored Party Cups
The Hefty Party Cups Feature Embellished Conversation Starters
<
71
Celebratory Non-Alcoholic Beverages
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
<
70
Caffeine-Free Ginger-Flavored Sodas
Caffeine-Free Ginger-Flavored Sodas
Canada Dry Ginger Ale is the Ultimate Airport Tray Beverage
<
69
1600s-Inspired Gin Spirits
1600s-Inspired Gin Spirits
Sipsmith Origin 1639 Gin Pays Homage to the First English Gin Recipe
<
68
Paloma-Inspired Craft Sodas
Paloma-Inspired Craft Sodas
Devil's Foot Debuts the Zero Proof Paloma
<
67
Animated Iced Tea Ads
Animated Iced Tea Ads
Brisk Iced Tea Debuts a Claymation Ad Starring Doja Cat
<
66
Aromatic Botanical Liqueurs
Aromatic Botanical Liqueurs
Fontbonne Herbal Liqueur Expands into the United States
<
65
Everyday Hydration Boosters
Everyday Hydration Boosters
Gatorade Hydration Booster Mixes Support Daily Hydration & Readiness
<
64
Non-Alcoholic Heritage Beverages
Non-Alcoholic Heritage Beverages
Kin Euphorics Debuts a New Latin-Inspired Non-Alcoholic Beverage
<
63
Naturally Caffeinated Mushroom Drinks
Naturally Caffeinated Mushroom Drinks
Zooz is a Premium, Non-Alcoholic Alternative to Soft Drinks
<
62
Pouched Low-ABV Cocktails
Pouched Low-ABV Cocktails
NIO Cocktails Introduced Two New Lower-ABV Drinks
<
61
Customizable Dirty Soda Shops
Customizable Dirty Soda Shops
Swig Customizes Sodas with Cream, Flavored Syrups & More
<
60
Artfully Designed Beer Packs
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
<
59
Luxuriously Matured Malt Scotches
Luxuriously Matured Malt Scotches
Glenfiddich Single Malt Scotch Whisky Debuts the Grand Château
<
58
Canned Cola Cocktails
Canned Cola Cocktails
The Horoyoi Netflix Cola Sours Celebrate the Return of Squid Game
<
57
Eerie Halloween-Inspired Sodas
Eerie Halloween-Inspired Sodas
Mountain Dew Launched its 'MTN Dew Voo-Dew' in Canada
<
56
Breakfast Bread Roll-Inspired Creamers
Breakfast Bread Roll-Inspired Creamers
Coffee Mate Debuts a Bagel & Cream Cheese Flavored Creamer
<
55
Juicy Fall-Inspired Alcoholic Beverages
Juicy Fall-Inspired Alcoholic Beverages
These Simply Spiked Cranberry Drinks Come in Two Varieties
<
54
Fruit-Forward Vodka Cocktails
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
<
53
Soda-Paired Pizza Deals
Soda-Paired Pizza Deals
Pepsi Chase Cars Boost Pizza and Pepsi Pairings to Unlock Maximum Flavor
<
52
Carbonated Lemon Tea Coolers
Carbonated Lemon Tea Coolers
Spritz Society and Craig Conover Launch the Lemon Iced Tea
<
51
Gut Support Protein Shakes
Gut Support Protein Shakes
Atkins Strong Helps People Keep Weight Off After Their GLP-1 Journey
<
50
Multisensory Cooling Brandies
Multisensory Cooling Brandies
Paul Masson ICE Pairs Bold Citrus Flavors with an Icy-Cold Finish
<
49
Zero-Sugar Caramel Sodas
Zero-Sugar Caramel Sodas
Zevia Salted Caramel Soda is a Limited-Edition, Online Exclusive Flavor
<
48
Non-Alcoholic Sparkling Orange Wines
Non-Alcoholic Sparkling Orange Wines
The Wild Child Brings Skin Contact Wine to the NA Category
<
47
Epic Rapper-Backed Soda Campaigns
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
<
46
Non-Alcoholic Spirit Distilleries
Non-Alcoholic Spirit Distilleries
Sylva Makes Dark Non-Alcoholic Spirits with Wood and Grains
<
45
Astrology-Inspired Wines
Astrology-Inspired Wines
Sun Moon Rising Blends the Art of Astrology with Winemaking
<
44
Personal-Sized Beer Pitchers
Personal-Sized Beer Pitchers
The Greene Turtle is Selling New Personal Pitchers This Fall
<
43
Regenerative Grain Lagers
Regenerative Grain Lagers
Patagonia Provisions and Deschutes Brewery Created Kernza Lager
<
42
Unique Flavor-Changing Beverage Technology
Unique Flavor-Changing Beverage Technology
IDLife Debuts Its New Flavor Flip Technology
<
41
Coffee Cocktail Timepieces
Coffee Cocktail Timepieces
Cazadores and Café Bustelo Collaborated on a Special Café O'Clock
<
40
Low ABV Distilled Spirits
Low ABV Distilled Spirits
Sylva is a New Wood-Based Spirit with Low Alcohol Content
<
39
Unique Auto-Racing Campaigns
Unique Auto-Racing Campaigns
Liquid Death and NASCAR Partner to Launch the 'Pro Driver' Campaign
<
38
Alt Cold Foaming Creams
Alt Cold Foaming Creams
SOWN Oat Cold Foaming Cream Enhances Coffee Drinks, Desserts & Cocktails
<
37
Functional Hispanic Heritage Beverages
Functional Hispanic Heritage Beverages
Kin Euphorics' New Luna Morada Features Purple Maize
<
36
Accessible RTD Cocktails
Accessible RTD Cocktails
The Cocktail Collection by Ketel One is Equipped with On-Bottle QR Codes
<
35
Hard Candy Energy Drinks
Hard Candy Energy Drinks
C4 x Hershey Unveil Fruity Jolly Rancher Energy Drinks
<
34
Japanese-Inspired Seltzer Launches
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
<
33
Modern Coffee Packaging Designs
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
<
32
National Coffee Day Promotions
National Coffee Day Promotions
belVita Celebrates Coffee with the 'Drippiest' Coffee Bar Giveaway
<
31
Three-In-One Beverage Brand Sets
Three-In-One Beverage Brand Sets
PureFinest Inc. is Preparing to Launch a New Line of Beverages
<
30
Ultralight Premium Whiskey Bottles
Ultralight Premium Whiskey Bottles
Johnnie Walker Blue Label Ultra is Limited to 888 Bottles
<
29
Coffin-Shaped Beverage Containers
Coffin-Shaped Beverage Containers
Liquid Death and Yeti Create the Casket Cooler for Parties
<
28
Vibrant Independent Hotels
Vibrant Independent Hotels
The Memphian Hotel Features a Low-Pressure Environment for Workouts
<
27
Coffee Milk Campaigns
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
<
26
Teen Film Juice Drinks
Teen Film Juice Drinks
The Mean Girls x Ocean Spray Collab Celebrates the Film's 20th Anniversary
<
25
Upcycled Pasta Beers
Upcycled Pasta Beers
Beyond Belief Brewing Co's Beer Repurposes Surplus Fresh Pasta
<
24
Automated Espresso Machines
Automated Espresso Machines
Bosch's New Line of Machines is Designed for Coffee Enthusiasts
<
23
Bottled Triple Sec Cocktails
Bottled Triple Sec Cocktails
Cointreau Cocktail Twists is a Premium New Ready-to-Drink Range
<
22
Espresso Martini Festivals
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
<
21
Functional Mushroom Beverages
Functional Mushroom Beverages
High Ground Elixirs' Zero-Alcohol Drinks Boast Adaptogenic Benefits
<
20
Real Fruit Juice Refreshers
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
<
19
Immersive Coffee Pop-Ups
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
<
18
Graffiti-Painted Beer Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
<
17
Special Edition Water Bottles
Special Edition Water Bottles
Dutch Bros Partners with Owala® to Target the Gen Z Demographic
<
16
Color-Inspired Spirit Packagings
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
<
15
Plant-Based Pumpkin Beverages
Plant-Based Pumpkin Beverages
MALK Organics Debuts its Almond Pumpkin Spice
<
14
Magnetic Spirit Filters
Magnetic Spirit Filters
The PouraVida PAZ Filter Enhances the Flavor of Wine and Spirits
<
13
Platform-Exclusive Sodas
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
<
12
Ready-to-Drink Rum Canned Cocktails
Ready-to-Drink Rum Canned Cocktails
Coca-Cola and Bacardi Debuts a Ready-to-Drink Cocktail
<
11
Cookie-Cola Slushies
Cookie-Cola Slushies
The Coca-Cola OREO Zero Sugar Slurpee Elevates a Fan-Favorite Flavor
<
10
Precision Coffee Grinding Devices
Precision Coffee Grinding Devices
Neccst Coffee Grinder Boasts High-Tech Features
<
9
Mixologist-Crafted Beverage Creations
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
<
8
Tropical High Fiber Sodas
Tropical High Fiber Sodas
XOXO Soda Pays Homage to British Flavors
<
7
Black-Owned Scotch Brands
Black-Owned Scotch Brands
Fior Scotch is Founded by Retired Marine Major Eric Dominijanni
<
6
Prebiotic Cherry Colas
Prebiotic Cherry Colas
The New ACV-Infused poppi Cherry Cola is Low in Sugar and Calories
<
5
Sober October Campaigns
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
<
4
Co-Branded Rum Cocktails
Co-Branded Rum Cocktails
A Ready-to-Drink Bacardí and Coca-Cola Cocktail is Debuting in 2025
<
3
Sugar-Free Seasonal Energy Drinks
Sugar-Free Seasonal Energy Drinks
Red Bull Recently Launched the 2024 Winter Edition Sugarfree
<
2
Non-Alcoholic Mocktail Launches
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
<
1
Swirled Marshmallow Ube Coffees
Swirled Marshmallow Ube Coffees
Dunkin's 2024 Halloween Menu Includes the New Potion Macchiato
<