Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Black-Owned Scotch Brands

Clean the Sky - Positive Eco Trends & Breakthroughs

Fior Scotch is Founded by Retired Marine Major Eric Dominijanni

— September 10, 2024 — Social Good
Fior Scotch, founded by Retired Marine Major Eric Dominijanni, is notable for being both the only U.S. veteran-owned and Black-owned Scotch brand. This unique positioning adds significant appeal to consumers interested in supporting diverse and veteran-owned businesses.

The journey of Fior Scotch began with Major Dominijanni's personal blend of Scotch, developed from his collection and refined into what he called the 'Infinity Bottle.' After significant personal experimentation and collaboration with industry experts, this blend was formalized into Fior, which is celebrated for its balanced and clean flavor profile.

In addition to its distinctive taste, Fior Scotch supports a meaningful cause. A portion of each sale benefits 'Operation Gratitude,' which aids veterans and their families. Thus, consumers may be drawn to Fior not only for its quality and unique origin but also for its alignment with charitable contributions.

Image Credit: Fior Scotch
Trend Themes
1. Veteran-owned Spirits - A rising number of spirits brands are founded by veterans, emphasizing quality and unique narratives that attract patriotic consumers.
2. Black-owned Alcohol Brands - The growing presence of Black-owned alcohol brands taps into consumer demands for diversity and representation in the beverage industry.
3. Charitable Alcohol Purchases - Alcohol brands that integrate charitable contributions into their sales appeal to consumers seeking to make a positive social impact with their purchases.
Industry Implications
1. Alcohol and Beverage - Innovations in inclusive ownership and philanthropy are creating new avenues for engagement within the alcohol and beverage industry.
2. Veteran-owned Businesses - Veteran-owned businesses are gaining traction across various sectors, offering products and services that resonate with values of trust and commitment.
3. Diversity and Inclusion - The emphasis on diversity and inclusion within industries offers opportunities for underrepresented groups to enter and thrive in traditionally exclusive markets.
9.5
Score
Popularity
Activity
Freshness