Brisk Iced Tea Debuts a Claymation Ad Starring Doja Cat
Debra John — September 10, 2024 — Pop Culture
References: drinkbrisk & prnewswire
Brisk Iced Tea has launched a new claymation ad featuring Doja Cat, presenting her "unique style in an animated format." Known for its bold flavors and distinct visual identity, Brisk has partnered with the artist to "bring back its signature claymation ads, aiming to engage a modern audience while encouraging viewers to focus on self-care."
The advertisement blends nostalgia with a contemporary twist, appealing to longtime fans who grew up with similar advertisements and new viewers. The ad is set in an imaginative, enchanted forest that gradually transforms into a darker, more dramatic landscape, as Doja Cat sets her sights on a Brisk Iced Tea to satisfy her thirst.
Moreover, this creative collaboration emphasizes Brisk’s commitment to providing a refreshing iced tea experience while highlighting the brand's playful and imaginative character.
Image Credit: PepsiCo Beverages North America / Brisk
The advertisement blends nostalgia with a contemporary twist, appealing to longtime fans who grew up with similar advertisements and new viewers. The ad is set in an imaginative, enchanted forest that gradually transforms into a darker, more dramatic landscape, as Doja Cat sets her sights on a Brisk Iced Tea to satisfy her thirst.
Moreover, this creative collaboration emphasizes Brisk’s commitment to providing a refreshing iced tea experience while highlighting the brand's playful and imaginative character.
Image Credit: PepsiCo Beverages North America / Brisk
Trend Themes
1. Nostalgic Advertising - Brisk revisits claymation to connect with both older audiences familiar with classic ads and a new generation, combining nostalgia with a modern twist.
2. Celebrity Endorsements in Animation - The ad's collaboration with Doja Cat showcases the merging of popular culture icons with animated advertising, enriching brand narratives and consumer engagement.
3. Imaginative Brand Storytelling - Brisk's enchanted forest setting exemplifies the use of imaginative landscapes to enhance brand storytelling, making the product experience more immersive and memorable.
Industry Implications
1. Beverages - Brisk Iced Tea’s innovative approach to advertising exemplifies creative marketing tactics in the beverage industry, appealing to diverse demographics through novel media.
2. Animation and Visual Effects - The use of advanced claymation techniques in Brisk’s ad demonstrates growing opportunities in the animation and visual effects industry for dynamic and engaging brand content.
3. Entertainment and Media - Featuring Doja Cat in a claymation ad underscores the convergence of entertainment and media, highlighting the potential for cross-industry collaborations to captivate audiences.
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