Zooz is a Premium, Non-Alcoholic Alternative to Soft Drinks
Laura McQuarrie — September 4, 2024 — Lifestyle
References: zoozdrinks & barmagazine
When adults don't want alcohol, soft drinks are the go-to alternative but Zooz is a low-calorie drink that's on a mission to provide a different choice to the standard overly caffeinated options. This sugar-free, gluten-free beverage is free from artificial additives and it's categorized as a mushroom-based food supplement and is for consumers over the age of 18 because it contains natural caffeine.
Key ingredients include lion's mane and cordyceps mushrooms, metabolism-boosting green coffee beans, and ginseng. Taste-wise, Zooz is said to be comparable to Italian bitters but with more depth of flavor.
Following a £1.25 million seed funding round, Zooz officially launches in September 2024, aiming to redefine the way adventurous consumers and bar owners perceive adult soft beverages.
Key ingredients include lion's mane and cordyceps mushrooms, metabolism-boosting green coffee beans, and ginseng. Taste-wise, Zooz is said to be comparable to Italian bitters but with more depth of flavor.
Following a £1.25 million seed funding round, Zooz officially launches in September 2024, aiming to redefine the way adventurous consumers and bar owners perceive adult soft beverages.
Trend Themes
1. Mushroom-based Beverages - With increasing awareness of functional fungi, mushroom-based beverages are providing unique health benefits that traditional drinks can't offer.
2. Natural Caffeine Alternatives - Consumers seeking to avoid artificial energy boosters are turning to natural caffeine alternatives, which offer a cleaner, more sustainable energy source.
3. Low-calorie Functional Drinks - As consumers become more health-conscious, there's a growing demand for low-calorie functional drinks that combine wellness benefits with great taste.
Industry Implications
1. Health and Wellness - The health and wellness industry is expanding rapidly as consumers demand products that contribute to their overall well-being and offer nutritional benefits.
2. Beverage - Within the beverage industry, the shift towards natural and functional ingredients is rapidly transforming the market landscape for adult soft drinks.
3. Functional Food and Supplements - The functional food and supplements sector is seeing increased innovation as consumers look for products that offer specific health benefits, such as boosted metabolism and enhanced cognitive function.
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