The Wild Child Brings Skin Contact Wine to the NA Category
Laura McQuarrie — September 11, 2024 — Lifestyle
References: drinksovi & thedieline
Following the success of its 2022 Chenin Blanc release, Sovi debuted a sparkling orange wine with less than 0.5% ABV called The Wild Child. Sovi says, "Our 2023 Sparkling Orange wine is a first of its kind for NA wine. Our intention is that with each rambunctious, soulful pour, The Wild Child will fling the door open to adventurous, live-in-the-moment memory-making and pairing possibilities."
Made with Pinot Gris grapes, this copper-colored wine gets its distinctive hue from extended skin contact during the fermentation process, all while taking on additional tannins, texture and complexity. This new non-alcoholic wine delivers the uniqueness and full-flavor experience non-drinkers and sober-curious consumers are after, and supports sustainable farming practices free from herbicide use.
Made with Pinot Gris grapes, this copper-colored wine gets its distinctive hue from extended skin contact during the fermentation process, all while taking on additional tannins, texture and complexity. This new non-alcoholic wine delivers the uniqueness and full-flavor experience non-drinkers and sober-curious consumers are after, and supports sustainable farming practices free from herbicide use.
Trend Themes
1. Non-alcoholic Wine Innovation - The rise of non-alcoholic sparkling orange wines offers a fresh alternative to traditional alcoholic beverages, appealing to sober-curious individuals and those seeking unique flavors.
2. Skin-contact Fermentation - Extended skin contact during fermentation, as seen in Sovi's new offering, introduces deeper colors and additional complexity, capturing the interest of consumers looking for distinct wine experiences.
3. Sustainable Wine Production - Prioritizing sustainable farming and avoiding herbicides, brands like Sovi are gaining traction among environmentally-conscious consumers who value ethical production methods.
Industry Implications
1. Non-alcoholic Beverages - The non-alcoholic beverage industry is expanding rapidly, driven by innovative products like non-alcoholic sparkling orange wines that cater to evolving consumer preferences.
2. Alternative Alcohol Market - The burgeoning alternative alcohol market is seeing innovative entries such as low-ABV sparkling wines that provide complex flavors without high alcohol content.
3. Sustainable Agriculture - The sustainable agriculture industry benefits from wine producers who commit to environmentally-friendly practices, aligning with increasing consumer demand for ethically-made products.
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