The Coca-Cola OREO Zero Sugar Slurpee Elevates a Fan-Favorite Flavor
Laura McQuarrie — September 3, 2024 — Marketing
References: 7-eleven & stocktitan.net
Inspired by the OREO and Coca-Cola collaboration that introduced cookie-flavored soda and soda-flavored cookies, 7-Eleven is now serving a 'Coca-Cola OREO Zero Sugar Slurpee' for a limited time.
This mashup Slurpee flavor takes cues from the 'Coca-Cola OREO Zero Sugar' and the 'OREO Coca-Cola Sandwich Cookie,' both of which are available at 7-Eleven. While fans know and love 7-Eleven's Coca-Cola Slurpee, this new offering enhances the classic taste of crisp, fizzy cola with hints of sandwich cookies.
To highlight 7-Eleven as the destination for all things OREO x Coca-Cola, the partnering brands are teaming up with a 7-Eleven location in the Dallas area to host a tasting experience called 'The Besties Restie Stop.' During long drives, best friends can bond and enjoy relief and refreshment, and pick up special collectibles.
This mashup Slurpee flavor takes cues from the 'Coca-Cola OREO Zero Sugar' and the 'OREO Coca-Cola Sandwich Cookie,' both of which are available at 7-Eleven. While fans know and love 7-Eleven's Coca-Cola Slurpee, this new offering enhances the classic taste of crisp, fizzy cola with hints of sandwich cookies.
To highlight 7-Eleven as the destination for all things OREO x Coca-Cola, the partnering brands are teaming up with a 7-Eleven location in the Dallas area to host a tasting experience called 'The Besties Restie Stop.' During long drives, best friends can bond and enjoy relief and refreshment, and pick up special collectibles.
Trend Themes
1. Flavor-fusion Beverages - The introduction of the Coca-Cola OREO Zero Sugar Slurpee reflects a growing consumer interest in combining familiar flavors to create novel beverage experiences.
2. Zero-sugar Innovations - The Coca-Cola OREO Zero Sugar Slurpee highlights an increasing demand for low-calorie, guilt-free indulgences in the beverage market.
3. Experiential Marketing Events - Hosting events like The Besties Restie Stop at 7-Eleven locations illustrates a pivot towards engaging, in-person brand experiences to attract and retain customers.
Industry Implications
1. Convenience Stores - 7-Eleven's introduction of unique, limited-time offerings like the Coca-Cola OREO Zero Sugar Slurpee positions convenience stores as hotspots for exclusive product collaborations.
2. Soft Drinks - The collaboration between OREO and Coca-Cola showcases the potential for innovative soft drink flavors that merge beloved snack profiles with beverage products.
3. Event Marketing - The execution of special tasting events at 7-Eleven locations exemplifies the trend of using unique marketing activations to enhance brand visibility and customer engagement.
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