The 'Fortune Flows with Carlsberg' Campaign Celebrates Chinese New Year
Katherinev123 — January 18, 2012 — Special
Chinese New Year is only days away, and Carlsberg is celebrating the occasion with its latest campaign, 'Fortune Flows with Carlsberg,' which was created by Euro RSCG Singapore.
Since it's the year of the Dragon, the company's branding is focused on the image of the water dragon. Carlsberg's latest print ads feature the brand's pint bottle with a 3D water dragon wrapped around it.
As for the 'Fortune Flows with Carlsberg' video spot, it's a clever and cute commercial that showcases the stresses a Chinese man might endure during this time of year after he is married. In Chinese culture, it is the married couples (including parents, grandparents and other family and friends) that give out red envelopes of money during Chinese New Year.
Since it's the year of the Dragon, the company's branding is focused on the image of the water dragon. Carlsberg's latest print ads feature the brand's pint bottle with a 3D water dragon wrapped around it.
As for the 'Fortune Flows with Carlsberg' video spot, it's a clever and cute commercial that showcases the stresses a Chinese man might endure during this time of year after he is married. In Chinese culture, it is the married couples (including parents, grandparents and other family and friends) that give out red envelopes of money during Chinese New Year.
Trend Themes
1. Chinese New Year Campaigns - Brands are leveraging Chinese New Year celebrations to create unique and culturally relevant marketing campaigns.
2. 3D Packaging Design - The use of 3D elements in packaging design is creating visually striking and memorable brand experiences.
3. Cultural Symbolism in Branding - Incorporating cultural symbols and themes in branding initiatives can help brands resonate with target audiences.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can capitalize on Chinese New Year celebrations by creating special edition products and marketing campaigns that appeal to the holiday spirit.
2. Advertising and Marketing - Advertising and marketing agencies can help businesses create culturally relevant campaigns that capture the essence of Chinese New Year and resonate with consumers.
3. Packaging Design - The packaging design industry can explore the use of 3D elements and innovative designs to create visually appealing and captivating packaging solutions for brands.
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