The Nissan X Trail Campaign Presents a Situation No One Wants to be In
Alex Scott — March 31, 2010 — Autos
References: tbwa & adsoftheworld
The Nissan X Trail Campaign offers a humorous but highly plausible scenario. You're travelling to a foreign country and you've rented a car. You have maps and you know the vehicle has a GPS, but you fail to think of the likelihood that maybe most of the signs will be in a foreign language. Now you have a car and maps, but absolutely no sense of direction.
The Nissan X Trail Campaign presents a situation that far too many people have been in before. It may make for a funny story later but when you're in the situation it can be aggravating and possibly even a little frightening. Kudos for creating a car ad that so many can relate to.
The Nissan X Trail Campaign presents a situation that far too many people have been in before. It may make for a funny story later but when you're in the situation it can be aggravating and possibly even a little frightening. Kudos for creating a car ad that so many can relate to.
Trend Themes
1. Humorous Auto Ads - Opportunity for car companies to create humorous ads that resonate with consumers by presenting relatable scenarios.
2. Foreign Language Navigation - Opportunity for navigation companies to develop innovative language translation features to assist travelers in foreign countries.
3. Relatable Ad Campaigns - Opportunity for brands to connect with customers by creating ad campaigns that depict situations people can relate to.
Industry Implications
1. Automotive - Opportunity for car manufacturers to incorporate innovative navigation systems into their vehicles to address the language barrier issue.
2. Travel and Tourism - Opportunity for travel agencies to provide language assistance services for tourists navigating foreign destinations.
3. Marketing and Advertising - Opportunity for marketers to create relatable and humorous ad campaigns that resonate with consumers and effectively promote their products or services.
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