Fragment design x Nike Sportswear Air Magma Impresses with a Simple Style
References: fragment.jp & highsnobiety
Hiroshi Fujiwara put his mark on Beats by Dre headphones and now he's ready to make his stamp on footwear with the fragment design x Nike Sportswear Air Magma.
The design of the fragment design x Nike Sportswear Air Magma is minimalist, but style hasn't been sacrificed at all. The upper is made with a light gray suede upper with perforated leather lining. The smoky theme is beautifully contrasted by white laces, a black outer sole and a yellow zipper on the side which nicely ties everything together. This is a hiking shoe, but given its looks, it works on a casual level as well.
Overall, the crisp, clean look works for the shoe. The fact that the design mainly relies on contrasting colors that complement each other proves that flashy graphics aren't always needed.
The design of the fragment design x Nike Sportswear Air Magma is minimalist, but style hasn't been sacrificed at all. The upper is made with a light gray suede upper with perforated leather lining. The smoky theme is beautifully contrasted by white laces, a black outer sole and a yellow zipper on the side which nicely ties everything together. This is a hiking shoe, but given its looks, it works on a casual level as well.
Overall, the crisp, clean look works for the shoe. The fact that the design mainly relies on contrasting colors that complement each other proves that flashy graphics aren't always needed.
Trend Themes
1. Minimalist Design - Opportunity for disruptive innovation in creating products with sleek and clean aesthetic, focusing on simplicity and minimalism.
2. Contrasting Colors - Opportunity for disruptive innovation in utilizing contrasting colors to create visually striking designs for various products and industries.
3. Multi-functional Footwear - Opportunity for disruptive innovation in designing footwear that can be used for both hiking and casual purposes, offering versatility and convenience.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating minimalist design and contrasting colors into clothing and accessories.
2. Sportswear - Opportunity for disruptive innovation in the sportswear industry by creating multi-functional footwear that can cater to both outdoor activities and everyday wear.
3. Design - Opportunity for disruptive innovation in the design industry by exploring the use of minimalism and contrasting colors in various products, from furniture to electronics.
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