Urban Cliff Diving
References: redbull & odditycentral
On August 23rd, Hamburg played host to a extraordinary sporting event--urban cliff diving. The world’s top 10 cliff divers were assembled to compete in the 2008 Red Bull Cliff Diving Championship. What better endorsement for cliff diving than the energy drink that gives you wings?
Rather than jumping off of a cliff, divers jumped from atop a skyscraper. The acceleration from 0 to 90 km/h lasts only lasts 2.5 seconds.
Check out the video for footage of the winner, Colombian Orlando Duque.
Red Bull has totally nailed the extreme sports area with this stunt. If Carlsberg did extreme sports, I imagine they’d be like this.
Rather than jumping off of a cliff, divers jumped from atop a skyscraper. The acceleration from 0 to 90 km/h lasts only lasts 2.5 seconds.
Check out the video for footage of the winner, Colombian Orlando Duque.
Red Bull has totally nailed the extreme sports area with this stunt. If Carlsberg did extreme sports, I imagine they’d be like this.
Trend Themes
1. Urban Cliff Diving - Opportunity for extreme sports brands to create urban cliff diving events and capitalize on the growing demand for thrilling experiences in urban environments.
2. Extreme Sporting Events - Potential for event organizers to develop and showcase extreme sporting events in unconventional locations, offering spectators unique and exhilarating experiences.
3. Branded Stunts - Brands can leverage extreme sports and stunts as a marketing strategy to promote their products and create memorable experiences for consumers.
Industry Implications
1. Energy Drinks - Potential for energy drink companies to align their brands with extreme sports and sponsor events like urban cliff diving, targeting adventurous consumers.
2. Event Management - Opportunity for event management companies to specialize in organizing and hosting extreme sporting events, catering to the growing demand for adrenaline-filled experiences.
3. Marketing and Advertising - Creative agencies can work with brands to develop and execute branded stunts and campaigns that involve extreme sports, capturing the attention of the target audience and generating buzz.
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