Rewined Candles are a Wine-Lovers Fantasy Come True
Susan Keefe — November 9, 2011 — Art & Design
References: stitchdesignco & thedieline
The eco-friendly company Rewined Candles creates natural soy wax candles, which are poured into wine bottles. The candles themselves exude scents of favorite wine varieties making these candles a vino-lovers dream come true. The company's name is delightfully punny, and the candles themselves are adorably quaint and kitschy. To further illustrate their clever and approachable appearance, Rewined Candles turned to Stitch Design Co. to create the perfect logo for these environmentally sound petite lights.
Featuring craft paper labels embossed with simple typography, Rewined Candles take on a classy, yet homey persona. Each candle comes equipped with a vintage and producer label that provides the candle maker with the space to sign and date each individual candle, thus imprinting the product with a personal touch. Colorful wax seals are used to differentiate the different scents. The candle is then topped off with a tiny green sticker that reminds the owner to recycle the used candle again.
Simple and strategically colorful, these Rewind Candles evoke fuzzy feelings of refined cozy reprieves.
Featuring craft paper labels embossed with simple typography, Rewined Candles take on a classy, yet homey persona. Each candle comes equipped with a vintage and producer label that provides the candle maker with the space to sign and date each individual candle, thus imprinting the product with a personal touch. Colorful wax seals are used to differentiate the different scents. The candle is then topped off with a tiny green sticker that reminds the owner to recycle the used candle again.
Simple and strategically colorful, these Rewind Candles evoke fuzzy feelings of refined cozy reprieves.
Trend Themes
1. Eco-friendly Candles - Creating eco-friendly candles poured into recycled wine bottles with scents that appeal to wine enthusiasts provides opportunities for sustainable and niche marketing.
2. Personalized Products - Allowing candle makers to hand sign and date candles provides affordable opportunities for personalization that could attract customers.
3. Kitschy Branding - The whimsical designs and branding of these candles could inspire similar branding strategies in home decor or gift giving industries.
Industry Implications
1. Sustainable Products - Creating environmentally sound products from recycled materials provides opportunities for the sustainable product market.
2. Personalized Giftware - The hand signing and labeling of each candle provides opportunities for personalized giftware in the home decor or gift-giving industries.
3. Home Decor - The branding and design elements used by Rewined Candles could inspire opportunities for decor trends in vintage or shimmering styles.
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