The Whimsical Designs of Two Hoots Offers a Carefree Drinking Experience
Leslie Chen — November 12, 2011 — Lifestyle
References: wineaccess & thedieline
Wine bottle designs can often be less than endearing, but the Two Hoots wine takes a completely different route by offering whimsical illustrations of adorable owls.
The new designs for Two Hoots are targeted towards a younger audience and it seems like the carefree look definitely achieves this perfectly. Not only are the designs of these wine bottles completely eye-catching, but each of the owl's facial expressions appear accordingly to the taste of each wine as well. If one of the wines is described as having a flirty taste, the owl will similarly evoke the same attitude.
Make choosing a wine easier with the ingeniously emotive Two Hoots bottle designs.
Implications - Designs featuring a whimsical design attract more shoppers than those focused on practicality. Companies could integrate their most popular items with a carefree design in order to increase their sales.
The new designs for Two Hoots are targeted towards a younger audience and it seems like the carefree look definitely achieves this perfectly. Not only are the designs of these wine bottles completely eye-catching, but each of the owl's facial expressions appear accordingly to the taste of each wine as well. If one of the wines is described as having a flirty taste, the owl will similarly evoke the same attitude.
Make choosing a wine easier with the ingeniously emotive Two Hoots bottle designs.
Implications - Designs featuring a whimsical design attract more shoppers than those focused on practicality. Companies could integrate their most popular items with a carefree design in order to increase their sales.
Trend Themes
1. Whimsical Wine Bottles - Designing wine bottles with playful and endearing characters is a trend that is gaining popularity amongst the younger audience.
2. Emotive Packaging - Integrating packaging with emotive designs, that match the product's character and taste, is a trend that is set to revolutionize the way companies market their products.
3. Targeting Younger Audience - Developing products, such as wine, that cater to younger audiences with creative and playful designs can potentially open up new markets for companies.
Industry Implications
1. Wine Industry - Wineries are in a unique position to incorporate creative designs for their labels and packaging to attract younger consumers and increase sales.
2. Marketing Industry - Marketing agencies should leverage emotive packaging designs to help their clients stand out in crowded markets and appeal to younger audiences.
3. Retail Industry - Retailers, especially those that sell wine, should explore playful and creative packaging designs to attract a younger demographic and increase sales.
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