The Cartier Parfums Pop-Up Celebrates a Diamond-Inspired Fragrance
Laura McQuarrie — October 18, 2018 — Art & Design
The first-ever Cartier Parfums pop-up has been launched in New York in celebration of the launch of Carat, the brand's new perfume inspired by diamonds.
Upon entering the perfume pop-up, people are greeted by a wall of mantras that are written on postcards, including inspirational phrases like "reveal all the carats that shine through you," that can be sent anywhere in the world for free. There's plenty more to discover at the pop-up, including complimentary flower workshops, scented meditations and boxes that can be opened to dispense perfume scents.
One of the main attractions at the Cartier Parfums pop-up is Mille Facettes, a multi-sensory light installation that allows visitors to feel as if they are stepping inside of a diamond, which diffuses light and color beautifully and provides the perfect backdrop for an Instagram photo.
Upon entering the perfume pop-up, people are greeted by a wall of mantras that are written on postcards, including inspirational phrases like "reveal all the carats that shine through you," that can be sent anywhere in the world for free. There's plenty more to discover at the pop-up, including complimentary flower workshops, scented meditations and boxes that can be opened to dispense perfume scents.
One of the main attractions at the Cartier Parfums pop-up is Mille Facettes, a multi-sensory light installation that allows visitors to feel as if they are stepping inside of a diamond, which diffuses light and color beautifully and provides the perfect backdrop for an Instagram photo.
Trend Themes
1. Experiential Retail Pop-ups - Brands create pop-up experiences to promote new fragrances and offer unique in-store experiences.
2. Sensory Marketing Strategies - Companies use multi-sensory experiences like light installations and scented meditations to create immersive brand experiences.
3. Free Personalized Gifting - Companies offer free postcards as well as flower workshops to promote the fragrance and create memorable experiences for customers.
Industry Implications
1. Luxury Retail - Promote new fragrances and engage customers with immersive experiences to create brand loyalty and increase sales.
2. Event Planning - Partner with luxury brands to create unique and memorable pop-up experiences for customers.
3. Marketing and Advertising - Create sensory-based marketing campaigns and personalized gifting strategies to engage consumers and create emotional connections to brands.
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