Flower By Kenzo Poppy Bouquet Adapts the Original Flower By Kenzo
Laura McQuarrie — February 27, 2020 — Fashion
References: kenzoparfums & cosmeticsbusiness
Flower by Kenzo made its debut in 2000 and the fragrance is has been reinvented 20 years later with Flower By Kenzo Poppy Bouquet. The modernized version of the classic scent was created as "a contemporary poppy fragrance for urban women who look to nature for inspiration and renewal," that is said to retain the sensual and offbeat feel of the original eau de parfum. This is thanks to the fact that Bulgarian rose is a key part of the scent story told by Flower By Kenzo Poppy Bouquet, along with other citrus-fruity fragrances like mandarin, jasmine and gardenia.
Like Kenzo, a handful of fragrance brands are remixing their previously released scents for a new decade.
Like Kenzo, a handful of fragrance brands are remixing their previously released scents for a new decade.
Trend Themes
1. Remixed Fragrances - The trend of fragrance brands remixing their previously released scents presents opportunities for disruptive innovation in scent customization and personalization.
2. Nature-inspired Fragrances - The trend of creating fragrances inspired by nature opens up opportunities for disruptive innovation in sustainable and eco-friendly scent production.
3. Urban Fragrances - The trend of developing fragrances specifically targeted at urban women creates opportunities for disruptive innovation in scent formulations that cater to the unique needs of city dwellers.
Industry Implications
1. Fragrance Industry - The fragrance industry can capitalize on the trend of remixed fragrances by utilizing advanced scent customization technologies to offer personalized fragrance experiences to consumers.
2. Natural and Organic Products Industry - The natural and organic products industry can leverage the trend of nature-inspired fragrances by developing sustainable and ethically sourced ingredients for eco-friendly scent production.
3. Cosmetics Industry - The cosmetics industry can take advantage of the trend of urban fragrances by creating innovative scent formulas that address the specific challenges faced by urban dwellers, such as pollution and stress.
1.1
Score
Popularity
Activity
Freshness
