The Nue Co.'s Functional Fragrance is a Scent for All Genders
References: thenueco & highsnobiety
Wellness label The Nue Co. introduces the new Functional Fragrance that is formulated for a unisex demographic, with the highlighted element being an anti-stress scent. The Nue Co. is often recognized for its specialization in chemical-free food-centric supplements. The new fragrance is made in collaboration with perfumer Frank Voelkl, and researchers Odor Scale, and Geneva Emotion -- performing studies on scent influence on emotions.
The Functional Fragrance is formulated to tackle cortisol levels, ensuring that it lowers them with the aim of bringing comfort and calm to those who use it. The scent aims to fall perfectly between a scent that is both "freshness and warmth." Some ingredients include iris, violet, cedarwood, green cardamom, and artificial vanilla and fruit aromas.
The Functional Fragrance is formulated to tackle cortisol levels, ensuring that it lowers them with the aim of bringing comfort and calm to those who use it. The scent aims to fall perfectly between a scent that is both "freshness and warmth." Some ingredients include iris, violet, cedarwood, green cardamom, and artificial vanilla and fruit aromas.
Trend Themes
1. Unisex Fragrances - Brands can capitalize on the growing demand for unisex products by offering functional fragrances that cater to all genders.
2. Anti-stress Scents - There is an opportunity for perfumers to develop scents specifically designed to reduce stress and promote relaxation.
3. Functional Personal Care - The popularity of functional fragrances presents an opportunity for companies to expand into the functional personal care market.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can introduce functional fragrances that cater to a broader audience and promote relaxation.
2. Wellness - Wellness brands can incorporate functional fragrances into their product lines, providing consumers with an additional tool to manage stress levels.
3. Perfumery - Perfumers can specialize in creating scents that deliver targeted physiological or psychological benefits beyond just smelling nice.
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