'Bedtime Hero' Explores Non-Lavender Scents for Sleep
Laura McQuarrie — March 4, 2020 — Fashion
References: neomorganics & cosmeticsbusiness
Soothing, herbaceous and floral lavender is an ingredient that's often included in products that are designed to be used before bed but there are other scents for sleep. With its Bedtime Hero range, NEOM Organics is hoping to bring attention to some of these other scents that are often overlooked but also provide calming and relaxing benefits. As NEOM Organics founder and creative director Nicola Elliot says, "We all need great sleep, right? But you’re thinking ‘I am not into lavender’, say hello to Bedtime Hero—the newbie which we have blended just for you anti-lavender lot, with chamomile, ylang ylang and cedarwood."
While the brand has launched products featuring lavender before, this range focuses instead on other fragrant, sleep-inspiring notes. The Bedtime Hero collection offers tons of different ways to support unwinding with everything from candles and pillow mists to bath foams and body butter.
Image Credit: NEOM Organics
While the brand has launched products featuring lavender before, this range focuses instead on other fragrant, sleep-inspiring notes. The Bedtime Hero collection offers tons of different ways to support unwinding with everything from candles and pillow mists to bath foams and body butter.
Image Credit: NEOM Organics
Trend Themes
1. Non-lavender Sleep Scents - The trend focuses on exploring and promoting the use of alternative non-lavender scents for improving sleep quality.
2. Multi-product Sleep Routines - The trend involves offering a wide range of products that can be incorporated into a sleep routine, as opposed to a single lavender-scented product.
3. Custom Sleep Blends - The trend involves creating personalized sleep blends that cater to the varying scent preferences and needs of individuals.
Industry Implications
1. Beauty and Personal Care - Non-lavender sleep scents can disrupt the beauty and personal care industry by sparking an interest in alternative natural ingredients and fragrances that promote better sleep.
2. Home Goods - Offering multi-product sleep routines can transform the home goods industry by introducing new product categories and collaborations, such as bedding and home decor.
3. Wellness - Custom sleep blends can revolutionize the wellness industry by providing tailored sleep solutions that cater to unique individual preferences and needs.
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