The LAPP Darkness Eau de Parfum Changes According to the Wearer
Michael Hemsworth — November 14, 2019 — Fashion
The LAPP Darkness Eau de Parfum is a nighttime-themed fragrance that aims to offer consumers a dramatic scent that's high-quality and slightly mysterious. The fragrance features notes of amber, musk and woodlands, and will change scent according to the person's own natural chemistry instead of always smelling the same. This enables is to change and react differently on different wearers to never have it smell quite the same from one person to the next.
The LAPP Darkness Eau de Parfum is crafted in small batches to ensure the utmost attention to quality and is blended and bottled all by hand. Priced at $149, the fragrance comes in 1.7 ounce bottles and is ideal for the upcoming cold weather season.
The LAPP Darkness Eau de Parfum is crafted in small batches to ensure the utmost attention to quality and is blended and bottled all by hand. Priced at $149, the fragrance comes in 1.7 ounce bottles and is ideal for the upcoming cold weather season.
Trend Themes
1. Personalized Fragrances - Opportunity for companies to create customizable fragrances that react differently on different wearers.
2. Small Batch Production - Opportunity for businesses to focus on handcrafted, high-quality items in limited quantities.
3. Seasonal Fragrances - Opportunity for perfume brands to cater to specific weather seasons by offering fragrances ideal for cold weather.
Industry Implications
1. Perfume - Disruptive innovation opportunity for perfume companies to create fragrances that adapt to individual skin chemistry.
2. Handmade Goods - Opportunity to cater to consumers' demand for handcrafted, artisanal products.
3. Fashion and Beauty - Opportunity for companies in the fashion and beauty industry to offer seasonal fragrances to complement their collections.
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