Ground Y Spotlights Devilman in the Latest Co-Branded Capsule
Amy Duong — April 28, 2020 — Pop Culture
References: theshopyohjiyamamoto & hypebeast
Streetwear imprint Ground Y recently launched its latest collaborative collection, this time alongside Yohji Yamamoto spotlighting the manga series Devilman. The new capsule features a plethora of genderless silhouettes and explores the manga's themes of existential concepts, resulting in a dark graphic design language.
The manga is created and drawn by Go Nagai in 1972 to question that it means to be human. The series follows the protagonist's journey battling demons in a supernatural world, exploring the idea of “introspecting the established concept between kind and evil.” The collection boasts an all-black color palette and features silhouettes including hoodies, jackets, and oversized tees. It features characters including Syrene, Zenon, and Fudodaki.
Image Credit: Ground Y
The manga is created and drawn by Go Nagai in 1972 to question that it means to be human. The series follows the protagonist's journey battling demons in a supernatural world, exploring the idea of “introspecting the established concept between kind and evil.” The collection boasts an all-black color palette and features silhouettes including hoodies, jackets, and oversized tees. It features characters including Syrene, Zenon, and Fudodaki.
Image Credit: Ground Y
Trend Themes
1. Dark Graphic Design Language - Opportunity for disruptive innovation in graphic design considering the emphasis on dark and bold graphic designs to complement dark fashion works.
2. Genderless Silhouettes - Disruptive innovation opportunity for fashion companies to produce clothing that avoids gender stereotypes in design, color and fabric selection
3. Manga-collaborated Streetwear - Disruptive innovation opportunity for collaboration amongst manga creators and streetwear imprint for the production of unique thematic designs and styles.
Industry Implications
1. Fashion Retail Industry - Fashion retail industry should note the prevalence of genderless silhouettes and unique thematic designs and styles for the marketing and production of their products.
2. Anime Merchandising Industry - This collaboration offers a potential disruptive innovation opportunity for the anime merchandise industry to extend into fashion, especially streetwear.
3. Design and Printing Industry - The demand for dark graphic design language by streetwear and fashion industry offers a disruptive innovation opportunity for designers and printers to establish innovative solutions.
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