The Arc’teryx LEAF Cold WX Gen 2 Jacket Collection is Winter-Ready
Michael Hemsworth — January 22, 2020 — Fashion
References: leaf.arcteryx & hiconsumption
The Arc’teryx LEAF Cold WX Gen 2 Jacket Collection has been unveiled by the brand as a tactical outerwear option for consumers seeking to enhance their capabilities when spending extended periods outdoors. Announced for 2020, the collection includes the Jacket and the Hoody, which are both built with dependable protection in mind. The outerwear styles feature a two-layer Gore Windstopper material along with ruggedized polyester that will work to further the garments' enhanced insulation.
The Arc’teryx LEAF Cold WX Gen 2 Jacket Collection puts a military specification aesthetic front and center, and is built with the demands of outdoors explorers in mind. Starting at $530, the jackets boast the Climashield Prism Fiberfill insulation system that's hydrophobic to easily combat against rain or snow.
The Arc’teryx LEAF Cold WX Gen 2 Jacket Collection puts a military specification aesthetic front and center, and is built with the demands of outdoors explorers in mind. Starting at $530, the jackets boast the Climashield Prism Fiberfill insulation system that's hydrophobic to easily combat against rain or snow.
Trend Themes
1. Military Specification Aesthetic - Disruptive innovation opportunity: Create tactical outerwear options with a military specification aesthetic for consumers seeking enhanced capabilities in outdoor activities.
2. Enhanced Insulation Systems - Disruptive innovation opportunity: Develop insulation systems, such as hydrophobic Climashield Prism Fiberfill, that provide superior protection against rain or snow in outerwear garments.
3. Ruggedized Polyester Materials - Disruptive innovation opportunity: Explore the use of durable ruggedized polyester materials in the construction of outdoor jackets to improve durability and protection against harsh conditions.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity: Introduce tactical outerwear collections for outdoor enthusiasts that prioritize functionality, durability, and weather resistance.
2. Military Gear - Disruptive innovation opportunity: Develop military-inspired tactical jackets equipped with advanced insulation and material technologies for military personnel or those in rugged environments.
3. Performance Wear - Disruptive innovation opportunity: Create performance wear collections featuring innovative insulation systems and ruggedized materials for athletes and adventurers who require protection and mobility in extreme weather conditions.
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