Babaton Debuted the New Townsend Teddy Coat in Three Colorways
Grace Mahas — October 22, 2019 — Fashion
References: aritzia
With winter around the corner, Babaton has launched its new collection which includes the elegant Townsend Teddy Coat. This classic trench coat will keep you warm and cozy while creating an edgy and avant-garde aesthetic. The coat is made from wool designed to be appear like the stylish "teddy" material that mimics a teddy bear's fabric and is popular in mainstream fashion.
The floor-length Townsend Teddy Coat boasts two front pockets, a simple double-button front closure, and a wide collar. The teddy coat is available in three colorways including 'Oat Milk Beige,' 'Sanders,' and 'Dark Brulee,' and consumers have sizing options ranging from extra-extra-small to large.
Consumers can purchase the Townsend Teddy Coat online and in stores for $298 CAD.
The floor-length Townsend Teddy Coat boasts two front pockets, a simple double-button front closure, and a wide collar. The teddy coat is available in three colorways including 'Oat Milk Beige,' 'Sanders,' and 'Dark Brulee,' and consumers have sizing options ranging from extra-extra-small to large.
Consumers can purchase the Townsend Teddy Coat online and in stores for $298 CAD.
Trend Themes
1. Floor-length Teddy Coats - Opportunity for fashion brands to embrace the cozy and stylish teddy coat trend for winter.
2. Edgy and Avant-garde Aesthetics - Chance for designers to incorporate avant-garde styles into their winter coat collections.
3. Mainstream Adoption of Teddy Material - Potential for textile companies to create affordable and mass-produced teddy materials for the fashion industry.
Industry Implications
1. Fashion - Fashion retailers can capitalize on the rising demand for floor-length teddy coats.
2. Design - Opportunity for designers to experiment with edgy and avant-garde aesthetics in winter coat designs.
3. Textile Manufacturing - Potential for textile manufacturers to produce teddy materials in bulk to meet the growing demand in the fashion market.
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