Columbia's Disney Frozen 2 Styles Reference an Outdoor Adventure
Laura McQuarrie — November 7, 2019 — Pop Culture
References: Columbia & businesswire
Columbia's Disney Frozen 2 collection introduces limited-edition outerwear designs inspired by the film's characters and their journey though the cold outdoors. The outerwear collection from Columbia Sportswear features functional jackets that are packed with high-performance proprietary technology and unique styles.
One of the most standout pieces in the collection of outerwear is the Anna Down Cape for women and girls that boasts gold Omni-Heat Thermal Reflective lining and elegant gold-chrome hardware. Girls and women will also appreciate styles like the form-fitting Elsa Long Down Jacket, while men will appreciate the versatility of the three-in-one breathable and waterproof Kristoff Interchange Jacket with a removable fleece liner.
The collection of Disney-inspired outerwear also includes two puffer jackets and two patterned fleeces for girls that pay tribute to Anna and Elsa's distinct styles.
One of the most standout pieces in the collection of outerwear is the Anna Down Cape for women and girls that boasts gold Omni-Heat Thermal Reflective lining and elegant gold-chrome hardware. Girls and women will also appreciate styles like the form-fitting Elsa Long Down Jacket, while men will appreciate the versatility of the three-in-one breathable and waterproof Kristoff Interchange Jacket with a removable fleece liner.
The collection of Disney-inspired outerwear also includes two puffer jackets and two patterned fleeces for girls that pay tribute to Anna and Elsa's distinct styles.
Trend Themes
1. Limited-edition Outerwear Designs - Opportunity for brands to collaborate with popular media franchises and create unique, collectible fashion pieces.
2. Functional Jackets with Proprietary Technology - Potential for companies to develop innovative outerwear that combines performance features with fashionable designs.
3. Versatile Three-in-one Jackets - Room for companies to create multi-functional jackets that offer different layers for various weather conditions.
Industry Implications
1. Outdoor Apparel - Chance for outdoor apparel brands to expand their product lines through collaborations and technology integration.
2. Fashion Retail - Opportunity for fashion retailers to tap into the trend of limited-edition collaborations and attract consumers seeking unique pieces.
3. Sporting Goods - Potential for sporting goods brands to innovate and create high-performance outerwear that caters to a wide range of outdoor activities.
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