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Striking Desert Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Fifth Installment of the Paracosm Travel Diaries is Bittersweet

— May 27, 2014 — Fashion
The fifth and final installment of the 'Paracosm Travel Diaries,' photographed by Sam LI and starring Jenna Lipps, has made its debut on C-Heads.

Beyond spectacular scenery, the series was imbued with a sense of love, honesty and friendship. Even with a broken foot, Lipps was a good sport throughout the remainder of the trip. Her perseverance and commitment is especially apparent in one photograph, as she crawls on all fours towards the sunset, intent on helping LI capture the perfect shot.

LI recalls the experience by saying, “In retrospect, this trip has brought us closer than ever. [...] I was sure road trips brought people closer but for several parts of the road trip it really put our friendship to the test. [...] But despite all the arguments we’ve had, for me, looking back I noticed each photo I took of her, in each moment, there was this mad love for her."
Trend Themes
1. Travel Photography Editorials - Opportunity for photographers to capture unique landscapes and authentic human experiences in remote destinations.
2. Adventure Tourism - Opportunity for tour operators to develop immersive travel experiences that offer a deeper connection to nature and local culture.
3. Friendship-based Marketing - Opportunity for brands to showcase authentic interpersonal relationships and foster emotional connections with consumers in their advertising campaigns.
Industry Implications
1. Photography - Photographers specializing in travel and adventure photography can leverage social media to grow their business and showcase their unique talents.
2. Tourism - Tourism operators can create tailor-made adventure travel experiences that cater to consumers' desire for authentic local experiences in remote destinations.
3. Advertising - Advertising agencies can create campaigns that appeal to consumers' desire for emotional connection and authenticity by featuring real-life friendships and relationships in their creative concepts.
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