The Urban Outfitters Village is a Town Built by Retailers
Vasiliki Marapas — October 10, 2013 — Business
References: mainlinemedianews & gizmodo
Dream Hipster retailer Urban Outfitters are expanding from just a store to an Urban Outfitters ‘village’ or lifestyle experience. Located in a suburban community of Philadelphia and tentatively titled ‘Devon Yard,’ this retail experiment will cover 6.5 acres of ground, which will hold a Terrain garden store, a boutique hotel that holds up to 93 occupants, an Anthropologie and a spa.
Chief Development officer of the company, Dave Ziel, described the new venture by saying, “we’re expanding our bricks-and-mortar retail experience to a lifestyle experience that will meet the taste level of the Devon community.”
This cozy little Lifestyle village allows visitors to literally eat, sleep and breathe Urban Outfitters – or at least do all of those things without leaving its cushy confines.
Chief Development officer of the company, Dave Ziel, described the new venture by saying, “we’re expanding our bricks-and-mortar retail experience to a lifestyle experience that will meet the taste level of the Devon community.”
This cozy little Lifestyle village allows visitors to literally eat, sleep and breathe Urban Outfitters – or at least do all of those things without leaving its cushy confines.
Trend Themes
1. Retail Village Experience - Creating a combined retail and lifestyle experience through physical spaces that offers a range of activities.
2. Lifestyle-focused Retailers - Retailers expanding beyond the traditional sales into offering community-driven environments to engage with their customers.
3. Integrated Retail and Hospitality - Retailers exploring opportunities to blend hospitality offerings into their stores to create memorable and experiential shopping experiences.
Industry Implications
1. Retail Industry - Physical retailers experimenting with new models of delivering retail experiences by adding lifestyle components.
2. Hospitality Industry - Hotels and hospitality providers looking to partner with retailers to offer unique and experiential stays for travellers.
3. Real Estate Industry - Real estate developers exploring opportunities to create mixed-use spaces that combine retail, hospitality and residential components to offer a complete living experience.
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