The Lacoste Live FW13 Collection is Casually Cool
Leslie Chen — August 22, 2013 — Marketing
References: lacoste & labellesociete
The new Lacoste Live FW13 Collection reveals a look book filled with images that look like they could have come from someone's personal photo album.
Candid and carefree, the look book was shot in Iceland with the breathtaking waters and scenery in the background setting a serene atmosphere for the models to let loose and be free. Shot by Tim Barber, the whole collection of photos looks like a depiction of a road trip with spontaneous stops along the way. Inspired by contemporary culture but also Egyptian and Aztec colors and patterns, the collection is filled with pieces that feature the perfect amount of put-together prep but are also comfy enough to just hang out in.
Check out the pieces from the Lacoste Live FW13 Collection above.
Candid and carefree, the look book was shot in Iceland with the breathtaking waters and scenery in the background setting a serene atmosphere for the models to let loose and be free. Shot by Tim Barber, the whole collection of photos looks like a depiction of a road trip with spontaneous stops along the way. Inspired by contemporary culture but also Egyptian and Aztec colors and patterns, the collection is filled with pieces that feature the perfect amount of put-together prep but are also comfy enough to just hang out in.
Check out the pieces from the Lacoste Live FW13 Collection above.
Trend Themes
1. Casual Cool Fashion - There is an opportunity for clothing brands to incorporate spontaneity and carefree style into their designs and marketing campaigns.
2. Travel-inspired Photography - Professional photographers can offer a travel-inspired photo shoot experience that captures candid moments between models while showcasing products.
3. Cultural-inspired Fashion - Brands can incorporate patterns and colors from various cultures into their clothing designs, appealing to the growing interest in diverse representation.
Industry Implications
1. Fashion - With the rise of street style and the demand for casual, comfortable fashion, there is an opportunity for clothing brands to create collections that capture carefree style.
2. Photography - Professional photographers can offer a unique travel-inspired style of photography for brands seeking to showcase their products in a carefree, adventurous way.
3. Travel - The use of stunning travel locations in fashion photography and marketing campaigns can increase the appeal of the destination and encourage tourism.
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