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Roadside Traveller Portraits

Clean the Sky - Positive Eco Trends & Breakthroughs

Risbel Magazine's A Hitchhiking Story Features Sunkissed Captures

— May 25, 2014 — Fashion
River Viiperi stars in Risbel magazine's "A Hitchhiking Story" editorial. The top model is captured by photographer Bell Soto while travelling down a remote desert road. Known for his work with labels like Versace, the Brazilian face also graces the publication's cover.

Stylist Alejandra Hernandez dresses River in a wardrobe of cool casuals that range from sleeveless tanks and cut-off denim pieces to rugged plaid shirts that embody an effortlessly cool air when paired together.

Gracing the publication's Spring/Summer 2014 issue, Risbel magazine's "A Hitchhiking Story" fashion story embraces nomadic casuals. Denims, plaids and cottons are paired in this summer-ready and sun-kissed image series. The editorial promotes easy and comfortable dressing that is synonymous with the style of today's youthful generation.
Trend Themes
1. Nomadic Casuals - Opportunity for fashion brands to create a line of comfortable and easy dressing with denim, plaid and cotton fabrics.
2. Remote Road Photography - Opportunity for photographers to capture the beauty of remote and less explored roads in the world to create artistic portraits.
3. Youthful Sun-kissed Look - Opportunity for beauty brands to innovate and launch products that help people achieve a sun-kissed and radiant look in the summer.
Industry Implications
1. Fashion - The fashion industry can use this trend to create a new line of comfortable casuals with different fabrics.
2. Photography - The photography industry can create a niche market for remote road photography and promote it to adventurous travelers.
3. Beauty - The beauty industry can develop new products or promote existing ones to help people achieve a sun-kissed look in summers.
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