Adidas 3D Mapping Projection Uses the Palais du Pharo as its Canvas
Christopher DeLuca — June 21, 2011 — Art & Design
References: thenextweb & youtube
The Adidas 3D Mapping Projection uses the Palais du Pharo in Marseilles, France as its canvas for creating out of this world three-dimensional art. The stunning projections make it seem as though at one point, the entire building is collapsing.
Another incredible moment in the Adidas 3D Mapping Projection is right after a soccer player (or football player if you are from Europe) kicks the ball and the building seems as though it is reverberating. The projections onto the Palais du Pharo really work to enhance the perception that Adidas is on the cutting-edge of the sportswear apparel industry.
I could tell at one point the that 3D mapping projection was impressing the audience in the attendance from all the gasps that they were letting out.
Another incredible moment in the Adidas 3D Mapping Projection is right after a soccer player (or football player if you are from Europe) kicks the ball and the building seems as though it is reverberating. The projections onto the Palais du Pharo really work to enhance the perception that Adidas is on the cutting-edge of the sportswear apparel industry.
I could tell at one point the that 3D mapping projection was impressing the audience in the attendance from all the gasps that they were letting out.
Trend Themes
1. 3D Mapping Projection - Opportunity for companies to leverage 3D mapping projection technology for immersive and visually captivating advertising campaigns.
2. Immersive Advertising - Potential for brands to create unforgettable and engaging experiences through immersive advertising techniques like 3D mapping projection.
3. Cutting-edge Sportswear - Disruptive innovation opportunities for companies to showcase their cutting-edge capabilities in the sportswear apparel industry through immersive 3D mapping projections.
Industry Implications
1. Advertising - Advertising agencies can explore 3D mapping projection technology to offer clients unique and immersive advertising solutions.
2. Event and Entertainment - Event organizers and entertainment companies can incorporate 3D mapping projection techniques to create visually stunning and awe-inspiring experiences for audiences.
3. Sportswear Apparel - Sportswear brands can utilize 3D mapping projection to showcase their cutting-edge products and establish themselves as leaders in the industry.
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