Segera was Created by the Former CEO of Puma
Tiana Reid — July 13, 2013 — Social Good
References: segera & tmagazine.blogs.nytimes
It is no surprise that an eco resort featured on the New York Times' T magazine, Segera, is something for the 1 percent. The resort, which spans over 50,000 acres in Laikipia Plateau in Kenya, was founded by Jochen Zeitz, the former CEO of Puma.
“I’m trying to go beyond the traditional clichés of an African safari,” told writer Andrew Sessa in T magazine's article called "An African Eco-Resort With a Greater Sense of Purpose. “We need to engage rather than educate people... [Segera is] “an opportunity to change thinking, to change behavior, because we’re touching guests at an emotional point in their journey.”
T magazine also featured a photo gallery of images in and around the Segera ranch, where the price per guest each night starts at $880.
Contact Information
Segera website
“I’m trying to go beyond the traditional clichés of an African safari,” told writer Andrew Sessa in T magazine's article called "An African Eco-Resort With a Greater Sense of Purpose. “We need to engage rather than educate people... [Segera is] “an opportunity to change thinking, to change behavior, because we’re touching guests at an emotional point in their journey.”
T magazine also featured a photo gallery of images in and around the Segera ranch, where the price per guest each night starts at $880.
Contact Information
Segera website
Trend Themes
1. Luxury Eco Resorts - The trend of developing high-end and sustainable eco resorts for the top-tier guests, providing a unique and environmentally conscious vacation option.
2. Emotional Engagement - The trend of focusing on emotional engagement and sensory experiences at eco resorts to create a positive and long-lasting impact.
3. African Safari Reimagined - The trend of creating modern and innovative African safari experiences by blending luxury accommodations with environmental preservation.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on this trend by developing upscale eco resorts that cater to guests seeking sustainable and immersive experiences.
2. Tourism - The tourism industry can leverage this trend by promoting unique and memorable experiences on the African continent that are sustainable and socially responsible.
3. Sustainable Fashion - Sustainable fashion industry can collaborate with eco resorts to promote sustainable fashion practices and materials to high-end travelers who prefer such options.
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