These Skullcandy Headphones Ads Celebrate the 2014 World Cup
Laura McQuarrie — June 4, 2014 — Marketing
References: skullcandy & adsoftheworld
In these ads, sports stadiums around the world take the shape of Skullcandy headphones. With the 2014 World Cup on the way, a ton of brands are looking to make topical advertisements for their products to get in on the excitement of the upcoming games. For some, it's a stretch, but these print ads by Skullcandy work pretty well, since parts of the headphones naturally have a shape that could be likened to a stadium and the ad also alludes at the quality and power of a stadium-like sound experience.
Although it would have been just as easy to focus on the World Cup stadium in Brazil, these ads created for Skullcandy by the Shango agency highlight teams from all over the world.
Although it would have been just as easy to focus on the World Cup stadium in Brazil, these ads created for Skullcandy by the Shango agency highlight teams from all over the world.
Trend Themes
1. Headphones in Sports Advertising - There is an opportunity for brands to incorporate headphones into sports advertising, using the association with stadium-like sound experiences to enhance their messaging.
2. Topical Advertisements for Sports Events - With high-profile sports events like the World Cup, there is a growing trend for brands to create topical advertisements that align with the excitement and enthusiasm of the games.
3. Creative Brand Alliances in Sports Advertising - The collaboration between Skullcandy and Shango agency highlights the potential for creative brand alliances in sports advertising, where multiple brands can come together to create unique and impactful campaigns.
Industry Implications
1. Sports Advertising - The sports advertising industry can explore the integration of headphones into their campaigns to create a more immersive and engaging experience for viewers.
2. Consumer Electronics - Consumer electronics companies can leverage sports events as an opportunity to showcase the performance and quality of their headphone products through targeted advertisements.
3. Advertising Agencies - Advertising agencies can specialize in creating topical and creative campaigns for sports events, helping brands make a lasting impact in the competitive advertising landscape.
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