This Honda Print Ad Shows That Its Green Car is the Greenest of All
Laura McQuarrie — June 14, 2014 — Autos
There are a lot of autos out there that claim to have a green car design, but this clever Honda ad shows that its the greenest of them all.
With the Honda Accord Hybrid being recognized with a Canadian Green Car Award 2014, this ad ranks paint colors, staring with a light green shade called "Recycled Plastic." From here, each of the hues get a little darker with increasingly silly paint chip names like "Kale Milkshake," "Vegan Retreat" and "Hemp Pyjamas." At the very bottom is the greenest of all the greens, the Honda Accord Hybrid. The ad by Grip Limited is simple, effective and conveys its message with a good dose of humor too.
With the Honda Accord Hybrid being recognized with a Canadian Green Car Award 2014, this ad ranks paint colors, staring with a light green shade called "Recycled Plastic." From here, each of the hues get a little darker with increasingly silly paint chip names like "Kale Milkshake," "Vegan Retreat" and "Hemp Pyjamas." At the very bottom is the greenest of all the greens, the Honda Accord Hybrid. The ad by Grip Limited is simple, effective and conveys its message with a good dose of humor too.
Trend Themes
1. Eco-friendly Cars - The clever Honda ad emphasizing the greenest car design introduces an opportunity for disruption in eco-friendly cars innovation and marketing.
2. Humorous Advertising - Humorous ad campaigns like the Honda print ad create opportunities for innovation in messaging of products and services, especially on social media.
3. Canadian Green Car Award - The recognition of Honda Accord Hybrid with a Canadian Green Car Award indicates an opportunity for innovation in the automobile industry by producing more eco-friendly cars.
Industry Implications
1. Automobile Industry - The advertisement by Honda presents an opportunity for disruptive innovation within the automobile industry, especially in the manufacturing of eco-friendly vehicles.
2. Advertising Industry - The effectiveness of humorous advertising campaigns like Honda's creates an opportunity for innovation within the advertising industry with regards to marketing of products and services.
3. Environmental Industry - The Honda print ad showcases their eco-friendly design which opens an opportunity for disruptive innovation in the environmental industry through the production of sustainable products and services.
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