The Toyota Camette57s is Targeted at Underage Drivers
Michael Hines — June 15, 2013 — Autos
The Toyota Camette57s is the Japanese automaker's attempt at getting kids hooked on its cars at a young age. The Camatte57s is actually an update of the Camatte, a car Toyota debuted at the Tokyo Toy Show in 2012. The updated Camatte57s takes the design in a new direction, with its updated design and larger body.
The Toyota Camette57s can seat three and is powered by an electric motor. The car is big enough to be driven by an adult and all of its body panels can be removed. The customization allows the car to be used by multiple children, from those who like rainbows to those who prefer racing stripes. While the car was unveiled at a toy show, it could very possibly be hitting real roads soon.
The Toyota Camette57s can seat three and is powered by an electric motor. The car is big enough to be driven by an adult and all of its body panels can be removed. The customization allows the car to be used by multiple children, from those who like rainbows to those who prefer racing stripes. While the car was unveiled at a toy show, it could very possibly be hitting real roads soon.
Trend Themes
1. Kid-centric Cars - Disruptive innovation opportunity: Develop customizable electric cars for children, allowing for personalization and early brand loyalty.
2. Toy-inspired Vehicle Designs - Disruptive innovation opportunity: Create car designs inspired by toys to appeal to a younger audience and create a unique selling point.
3. Family-friendly Electric Vehicles - Disruptive innovation opportunity: Design electric vehicles that can be used by children and adults, providing a fun and sustainable transportation solution for families.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Collaborate with automakers to create toy versions of customized cars, expanding product offerings and appealing to car enthusiasts at a young age.
2. Automotive Manufacturing - Disruptive innovation opportunity: Invest in the development of kid-centric electric cars, tapping into a new market segment and fostering brand loyalty from a young age.
3. Electric Vehicle Infrastructure - Disruptive innovation opportunity: Build charging stations and infrastructure specifically designed for kid-centric electric vehicles, supporting the growth of this emerging market.
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