The Newest Volkswagen Commercial Ends in Hilarity
Paul Maccarone — July 29, 2013 — Autos
References: en.volkswagen & designtaxi
The latest hilarious Volkswagen commercial is both effective in creating brand advocates and in delivering on brand image. The Volkswagen Golf GTD brought with it some of the most hilariously effective car commercials the industry has ever seen.
In a series of advertisements, consumers are shown humorous situations that stem from the unexpected result of the powerful acceleration the Golf GTD packs. In this commercial it shows a father racing home in his speedy new car in order to bring his family pizza. Little does he know what’s happened to his steaming hot cuisine as a result of the robust engine.
It’s all about creating a connection with this commercial. Volkswagen is able to reach out to an enormously broad demographic with this type of marketing. The car is fast, stylish and can still cater to a family. These Volkswagen commercials are sure to build more loyal fans for the already popular car manufacturer.
In a series of advertisements, consumers are shown humorous situations that stem from the unexpected result of the powerful acceleration the Golf GTD packs. In this commercial it shows a father racing home in his speedy new car in order to bring his family pizza. Little does he know what’s happened to his steaming hot cuisine as a result of the robust engine.
It’s all about creating a connection with this commercial. Volkswagen is able to reach out to an enormously broad demographic with this type of marketing. The car is fast, stylish and can still cater to a family. These Volkswagen commercials are sure to build more loyal fans for the already popular car manufacturer.
Trend Themes
1. Humorous Car Commercials - The trend of using humor in car commercials creates memorable connections with consumers, leading to increased brand advocacy.
2. Unexpected Result Marketing - Brands are utilizing unexpected and surprising outcomes in their marketing campaigns to engage and captivate audiences.
3. Broad Demographic Targeting - Marketing campaigns that can appeal to a wide range of consumers from different demographic segments are gaining popularity.
Industry Implications
1. Automotive - The automotive industry can leverage humorous commercials to showcase the unique features and brand personality of their vehicles, encouraging more sales and customer loyalty.
2. Advertising - The advertising industry can explore innovative ways to incorporate unexpected twists and moments of humor in commercials to better connect with target audiences and create memorable brand experiences.
3. Fast Food - The fast food industry can partner with car manufacturers or brands like Volkswagen to collaborate on humorous commercials that highlight the convenience of their products in unexpected and amusing ways.
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