CLO Virtual Fashion's C-Mirror Transforms the Fitting Room Experience
Laura McQuarrie — November 6, 2014 — Tech
References: clo3d & refinery29
CLO Virtual Fashion Inc.'s high-tech fitting room experience is designed to simulate the experience of trying on a garment in-store, without actually having to remove any of your clothing.
The C-Mirror is able to make a digital projection over a person's body, giving shoppers an idea of what a garment might look like in reality. Although similar fitting rooms are already in place with retailers like Macy's and Bloomingdale's, CLO boasts that its technology is capable of going beyond just a basic fit, recreating minute details and simulating the way different types of fabric hang off of the body. To really back up just how good this technology is, it was used in the creation CGI clothing in The Hobbit and Call of Duty.
The C-Mirror is able to make a digital projection over a person's body, giving shoppers an idea of what a garment might look like in reality. Although similar fitting rooms are already in place with retailers like Macy's and Bloomingdale's, CLO boasts that its technology is capable of going beyond just a basic fit, recreating minute details and simulating the way different types of fabric hang off of the body. To really back up just how good this technology is, it was used in the creation CGI clothing in The Hobbit and Call of Duty.
Trend Themes
1. Virtual Fitting Rooms - Virtual fitting rooms can disrupt the traditional fitting room experience and speed up the shopping process.
2. Virtual Product Visualization - Virtual product visualization can provide a hands-free, realistic experience for customers in the comfort of their own homes.
3. High-tech Retail Experiences - High-tech retail experiences can enhance the customer experience and offer a unique selling proposition to retailers.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from virtual fitting rooms to reduce product returns and offer a more personalized shopping experience.
2. Retail - Virtual product visualization can benefit the retail industry by reducing costs and offering customers a unique and convenient shopping experience.
3. Technology - High-tech retail experiences require advanced technology that can be developed and implemented by technology companies.
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