LifeAID Go! Drink Mixes Support Recovery, Hydration, Immunity & More
Laura McQuarrie — June 27, 2020 — Lifestyle
References: lifeaidbevco & bevnet
LifeAID Beverage Co. launched a new line of single-serve vitamin powder products that can easily be mixed into drinks to provide a functional boost on the go. The range of LifeAID Go! sticks are all focused on hydration but also offer additional benefits based on the unique additions in each variety. Available now, there's IMMUNITY AID with supplements like echinacea, zinc, Vitamin C and turmeric that are particularly popular at this moment, as well as FITAID with recovery-boosting ingredients.
Soon, the LifeAID Go! line will be expanded with a melon-flavored FOCUSAID product for focus with nootropics and natural caffeine, as well as a berry-flavored PARTYAID for after-party recovery and hydration.
Image Credit: LifeAID Beverage Co.
Soon, the LifeAID Go! line will be expanded with a melon-flavored FOCUSAID product for focus with nootropics and natural caffeine, as well as a berry-flavored PARTYAID for after-party recovery and hydration.
Image Credit: LifeAID Beverage Co.
Trend Themes
1. Single-serve Vitamin Powders - This trend of single-serve vitamin powders offers a disruptive innovation opportunity, as it allows for convenient and customized nutrition on the go.
2. Functional Beverage Market - The rise of single-serve vitamin powders is a growing trend within the functional beverage market, presenting an opportunity for companies to introduce new and innovative products that cater to specific consumer needs.
3. Personalized Nutrition - Single-serve vitamin powders align with the trend of personalized nutrition, allowing consumers to easily tailor their nutrient intake to their individual needs and lifestyle.
Industry Implications
1. Health and Wellness - Single-serve vitamin powders offer the health and wellness industry an opportunity to expand their product lines and appeal to consumers looking for functional, on-the-go nutrition.
2. Beverage - The rise of single-serve vitamin powders presents an opportunity for beverage companies to tap into the growing trend of functional drinks and create innovative, customized products for consumers.
3. Fitness and Sports Nutrition - Single-serve vitamin powders targeted at fitness and sports nutrition offer an opportunity for companies in this industry to differentiate themselves from competitors and provide targeted, convenient nutrition options for athletes and active individuals.
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