N.I.A.R.A. and Lovengood Lips Launched a Charitable Pink Lipstick
Grace Mahas — August 5, 2019 — Social Good
References: niaraxlovengoodlips & vegnews
Black woman-led organization N.I.A.R.A. and beauty brand Lovengood Lips recently partnered to launch a fuchsia pink lipstick. The proceeds will be donated to The Beauty of Sisterhood Campaign which is an initiative that supports beautification, scholarships, and female students at the historically black university, Florida A&M University (FAMU).
N.I.A.R.A. stated on its website that the collaboration "allowed us to bring ten years of HERstory full-circle, celebrating who we’ve become as women and the service impact we aspire to make for our ten year celebration." The non-profit organization also donates care packages that include feminine products and non-perishable goods to females in the military. In addition, N.I.A.R.A. also assists orphaned children who have been separated from their biological families.
The cruelty-free lipstick is 100 percent vegan and is available for purchase online for $12 USD.
N.I.A.R.A. stated on its website that the collaboration "allowed us to bring ten years of HERstory full-circle, celebrating who we’ve become as women and the service impact we aspire to make for our ten year celebration." The non-profit organization also donates care packages that include feminine products and non-perishable goods to females in the military. In addition, N.I.A.R.A. also assists orphaned children who have been separated from their biological families.
The cruelty-free lipstick is 100 percent vegan and is available for purchase online for $12 USD.
Trend Themes
1. Charitable Beauty Products - The partnership between N.I.A.R.A. and Lovengood Lips highlights the trend of beauty products that support charitable causes, providing a disruptive innovation opportunity for other beauty brands to align themselves with social impact initiatives.
2. Ethical and Sustainable Cosmetics - The vegan and cruelty-free formulation of the lipstick taps into the trend of consumers seeking ethical and sustainable cosmetic products, creating an opportunity for other cosmetic brands to develop environmentally-friendly offerings.
3. Diverse Representation in Beauty - N.I.A.R.A., as a black woman-led organization, showcases the increasing demand for beauty products that celebrate and support diversity, presenting an opportunity for other brands to cater to underrepresented communities and expand their customer base.
Industry Implications
1. Beauty and Cosmetics - The partnership between N.I.A.R.A. and Lovengood Lips highlights the disruptive innovation opportunity for beauty brands to incorporate charitable initiatives into their product offerings, appealing to socially-conscious consumers.
2. Social Impact and Charitable Organizations - The collaboration between N.I.A.R.A. and Lovengood Lips showcases how charitable organizations can partner with brands to create innovative products that drive charitable giving and social impact.
3. Consumer Goods and Retail - The trend of ethical and sustainable cosmetics, exemplified by the vegan and cruelty-free lipstick, creates opportunities for retailers to curate and promote products that align with the growing consumer interest in socially responsible purchasing decisions.
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