Makeup Brand Dermablend Announced Its Products Will Now Be Vegan
Grace Mahas — August 27, 2019 — Eco
References: dermablend & vegnews
As more consumers seek vegan food options, they are also searching for vegan skincare and beauty products -- which has inspired a renowned makeup brand, Dermablend, to commit to a fully vegan product line. The brand was founded by dermatologist Craig Roberts in 1981 and is known by consumers for its high-quality makeup products.
To achieve this vegan commitment, Dermablend partnered with animal-rights group People for the Ethical Treatment of Animals (PETA) to certify that is ingredients and manufacturing process are all free of animal products and cruelty-free. Dermablend now has 13 non-animal ways to effectively test its makeup products.
“Joining PETA’s list of cruelty-free brands is a clear symbol of Dermablend Professional’s commitment to animal welfare and a world without animal testing,” Malena Higuera, General Manager at Dermablend Professional, said.
To achieve this vegan commitment, Dermablend partnered with animal-rights group People for the Ethical Treatment of Animals (PETA) to certify that is ingredients and manufacturing process are all free of animal products and cruelty-free. Dermablend now has 13 non-animal ways to effectively test its makeup products.
“Joining PETA’s list of cruelty-free brands is a clear symbol of Dermablend Professional’s commitment to animal welfare and a world without animal testing,” Malena Higuera, General Manager at Dermablend Professional, said.
Trend Themes
1. Vegan Skincare Products - Opportunities for brands to develop a fully vegan skincare line as consumers seek cruelty-free and animal product-free options.
2. Cruelty-free Certification - The rise of ethical consumerism creates an opportunity for brands to partner with organizations like PETA to certify that their products are cruelty-free.
3. Non-animal Testing Methods - The demand for non-animal testing methods in the beauty industry presents an opportunity for brands to innovate and develop new testing techniques.
Industry Implications
1. Skincare - The skincare industry can capitalize on the growing demand for vegan and cruelty-free products by developing new lines that meet consumer preferences.
2. Makeup - Makeup brands can differentiate themselves by obtaining cruelty-free certifications and offering a fully vegan makeup range.
3. Beauty - The beauty industry has the potential to disrupt traditional practices by exploring and implementing non-animal testing methods for product development.
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