YES TO's Shower Body Wash Range Takes Cues from Mixed Drinks
Laura McQuarrie — January 19, 2017 — Fashion
References: yesto
As well as saying "yes" to ingredients like charcoal, cucumbers and tomatoes, leading natural beauty brand YES TO is now saying 'Yes to Shower Cocktails' with a trio of new shower body wash products.
True to the way that the products are branded, the Revitalizing, Detoxifying and Hydrating in-shower products are packaged in bottles that resemble classic cocktail shakers. With exotic ingredients like papaya, coconut, mango and grapefruit, the formulas of the shower products remind of iconic drinks like the piña colada.
On the front of each bottle, a percentage is noted that details just how much of the product is made with natural ingredients. In the case of the Detoxifying version with lemon, ginger and epsom salt, 98% natural ingredients are used, without the use of any parabens and silicones.
True to the way that the products are branded, the Revitalizing, Detoxifying and Hydrating in-shower products are packaged in bottles that resemble classic cocktail shakers. With exotic ingredients like papaya, coconut, mango and grapefruit, the formulas of the shower products remind of iconic drinks like the piña colada.
On the front of each bottle, a percentage is noted that details just how much of the product is made with natural ingredients. In the case of the Detoxifying version with lemon, ginger and epsom salt, 98% natural ingredients are used, without the use of any parabens and silicones.
Trend Themes
1. Cocktail Body Care - The trend of creating body care products inspired by cocktail ingredients.
2. Natural Shower Products - The trend of using natural ingredients in shower body wash products.
3. Creative Packaging in Beauty - The trend of creative packaging in the beauty industry with playful references to food and drinks.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from incorporating natural ingredients and playful packaging to its line of products.
2. Food and Beverage - The food and beverage industry can explore opportunities to collaborate with the beauty industry in the creation of body care products inspired by food and drinks.
3. Hospitality and Tourism - The hospitality and tourism industry can incorporate these shower cocktail products and other related bodycare products in their amenities to improve guest experience.
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