Go Raw's 'Salad Snax' are Made with Assorted Dried Vegetables
Laura McQuarrie — June 2, 2016 — Lifestyle
References: goraw & grubmarket
While eating a bowl of salad typically requires utensils, Go Raw's Salad Snax provide an easy way to enjoy a flavorful assortment of dried vegetables on the go.
Flavors like Rowdy Ranch, Thousand Island and Raspberry Vinaigrette take inspiration from classic salad dressing flavors and transform salads into a desirable snacks that offer the same satisfying crunch and flavor as a potato chip.
The rise of healthy eating has created a booming market for kale chips and other alternative vegetable snacks, but these portable Salad Snax provide an assortment of flavors from ingredients like cabbage, carrots, spinach and more in a single package. These Salad Snax will be enticing to those who love salads and want to enjoy them in a new form, as well as consumers who want adopt healthier snacking habits.
Flavors like Rowdy Ranch, Thousand Island and Raspberry Vinaigrette take inspiration from classic salad dressing flavors and transform salads into a desirable snacks that offer the same satisfying crunch and flavor as a potato chip.
The rise of healthy eating has created a booming market for kale chips and other alternative vegetable snacks, but these portable Salad Snax provide an assortment of flavors from ingredients like cabbage, carrots, spinach and more in a single package. These Salad Snax will be enticing to those who love salads and want to enjoy them in a new form, as well as consumers who want adopt healthier snacking habits.
Trend Themes
1. Assorted Dried Vegetables - The use of assorted dried vegetables in snacks presents an opportunity for innovative flavor combinations and convenient, on-the-go snacking options.
2. Desirable Snack Alternatives - Developing snacks that offer the same satisfying crunch and flavor as traditional potato chips while providing healthier options opens up the potential for disruptive innovation in the snacking industry.
3. Transforming Salad Experience - Creating snacks that transform the salad experience into a portable and flavorful treat introduces an innovative way for consumers to enjoy vegetables and adopt healthier snacking habits.
Industry Implications
1. Healthy Snack Market - The booming market for alternative vegetable snacks, such as kale chips, provides an opportunity for Salad Snax to tap into the demand for healthier snacking options.
2. Convenience Food Industry - The development of easy-to-eat dried salad snacks like Salad Snax presents a disruptive innovation opportunity within the convenience food industry, as it offers a convenient and healthy alternative to traditional snack options.
3. Flavor Enhancement Industry - The use of innovative and unique flavors, inspired by classic salad dressing flavors, in dried salad snacks can drive disruptive innovation in the flavor enhancement industry and cater to consumers' desire for new and exciting taste experiences.
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