Mary's Gone Crackers Offers Good Food for You and the Planet
Social Business Editor — May 12, 2014 — Social Good
References: vimeo
Mary's Gone Crackers is one crazy snack. The brand is an interesting take on melding fun with their mission: food that is good for you, humanity and the planet. This meld of values is interesting especially as it seems more and more niche markets are popping up. Gone are the days when something was merely stamped with "fair trade" or "organic." One of the most popular alternative foods is certainly gluten-free. Mary's Gone Crackers attempts to push for what they call "conscious eating," which they define at length on their website.
Some of the products offered include crumbs, pretzels, cookies and most obviously, crackers.
Contact Information
Mary's Gone Crackers website
Mary's Gone Crackers on Facebook
Mary's Gone Crackers on Twitter
Mary's Gone Crackers on Vimeo
Some of the products offered include crumbs, pretzels, cookies and most obviously, crackers.
Contact Information
Mary's Gone Crackers website
Mary's Gone Crackers on Facebook
Mary's Gone Crackers on Twitter
Mary's Gone Crackers on Vimeo
Trend Themes
1. Conscious Snacks - Opportunity for disruptive innovation: Develop new snack products that align with the values of conscious eating by offering healthy, sustainable, and ethically sourced ingredients.
2. Niche Markets - Opportunity for disruptive innovation: Identify and cater to specific niche markets, such as gluten-free, by creating unique and specialized products to meet their dietary needs.
3. Alternative Foods - Opportunity for disruptive innovation: Explore and develop alternative food options that cater to different dietary preferences and restrictions, expanding beyond traditional fair trade and organic certifications.
Industry Implications
1. Snack Food Industry - Opportunity for disruptive innovation: Incorporate conscious eating principles into snack food production processes and offer healthier snack options to meet the growing demand for nutritious and sustainable snacks.
2. Gluten-free Food Industry - Opportunity for disruptive innovation: Develop new gluten-free products that go beyond conventional offerings, incorporating unique flavors, textures, and ingredients to provide a wider range of choices for gluten-free consumers.
3. Specialty Food Market - Opportunity for disruptive innovation: Tap into the specialty food market by creating innovative and high-quality snacks that cater to niche dietary preferences, attracting health-conscious and environmentally conscious consumers.
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