The Newest SSENSE x Palm Angels Video Features California Skaters
Malika Renee Butss — June 4, 2015 — Fashion
The SSENSE x Palm Angels Fall '15 lookbook is unlike the usual editorial concept. In partnership with SSENSE, Palm Angels has created a one-minute video showcasing its Fall '15 styles.
Exhibiting the brand's first Francesco Ragazzi-designed collection, the eerie video is shot inside of an abandoned church, completely in grayscale. Since the collection is inspired by the skaters of Venice Beach in California, this video stars a small group of skaters who take over the church to perform various skate tricks.
The garments within the collection are not only skater chic but preppy as well as in line with the S/S '15 70s theme. However, among the flared and trim trousers, the skater essence shines through leather varsity jackets, ripped denim and graphics influenced by L.A.'s skate culture.
Exhibiting the brand's first Francesco Ragazzi-designed collection, the eerie video is shot inside of an abandoned church, completely in grayscale. Since the collection is inspired by the skaters of Venice Beach in California, this video stars a small group of skaters who take over the church to perform various skate tricks.
The garments within the collection are not only skater chic but preppy as well as in line with the S/S '15 70s theme. However, among the flared and trim trousers, the skater essence shines through leather varsity jackets, ripped denim and graphics influenced by L.A.'s skate culture.
Trend Themes
1. Skater-themed Fashion - Opportunity for fashion brands to incorporate skater aesthetics into their designs.
2. Skate Culture Influence - Potential for brands to leverage the influence of skate culture in their marketing campaigns.
3. Abandoned Location Shoots - Opportunity for brands to create visually unique campaigns by shooting in abandoned or unconventional locations.
Industry Implications
1. Fashion - Fashion brands can tap into the skater trend to attract a niche market.
2. Sportswear - Sportswear brands can explore collaborations with skater brands to create unique and trendy products.
3. Photography/video Production - Photography and video production companies can specialize in shooting in unconventional locations to offer unique visual concepts for brands.
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