Ice Bucket Challenge Halloween Costume Turns Generous Action into Outfits
Amelia Roblin — September 30, 2014 — Social Good
References: brandsonsale & huffingtonpost
Again and again on your Facebook NewsFeed, you've seen your friends dump freezing water over their heads. Now you can live in that cool moment for an entire evening with the Ice Bucket Challenge Halloween Costume.
Sold by brandsonSale, this hilarious getup is made up of a big blue bucket with a plastic curtain raining down from inside of it. Hold this over your head while your other hand clutches an ice cube tray. To give the impression that the wearer is mid-pour, the Ice Bucket Challenge Halloween Costume comes with a clear poncho that's covered in silver squares that are meant to look like ice cubes. When you buy this topical ensemble, the online store donates $10 to the ALS Foundation.
Sold by brandsonSale, this hilarious getup is made up of a big blue bucket with a plastic curtain raining down from inside of it. Hold this over your head while your other hand clutches an ice cube tray. To give the impression that the wearer is mid-pour, the Ice Bucket Challenge Halloween Costume comes with a clear poncho that's covered in silver squares that are meant to look like ice cubes. When you buy this topical ensemble, the online store donates $10 to the ALS Foundation.
Trend Themes
1. Charitable Costumes - Using costumes as a way to raise money for charities creates an opportunity for disruptive innovation in the fashion industry.
2. Social Media Challenges - Capitalizing on popular social media challenges by creating merchandise can lead to innovative marketing strategies for brands.
3. Novelty Products - Creating unique and humorous products that align with popular trends can lead to a disruptive innovation opportunity in the e-commerce space.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of charitable costumes by creating themed collections that donate a portion of sales to specific charities.
2. Marketing - The marketing industry can create a new category of merchandise that capitalizes on viral social media challenges to generate revenue and awareness for brands.
3. E-commerce - E-commerce retailers can leverage the trend of novelty products by creating unique and humorous items that tap into cultural trends and generate customer engagement.
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