The ROND ET CARRE' Brand Identity Fuses Style with Sustainability
Jana Pijak — August 2, 2016 — Marketing
References: behance.net
This ROND ET CARRE brand identity and packaging concept is the work of Seoul-based design studio MUZIK and accessory brand PARAGRAPHE. Inspired by the joy one feels when unwrapping a gift, this paper-made packaging is designed with sleek aesthetics and the element of surprise in mind.
Each ROND ET CARRE eyewear pair is wrapped in a protective cotton bag that sits in a cylindrical case -- an eco-friendly container that is paper-made. Once securely sealed, these cylindrical containers are wrapped in rectangular boxes which cleverly unfold to reveal fun patterns and ultimately their stylish contents.
Fusing style with sustainable design practices, creative studio MUZIK creates fashionable packaging that is simultaneously conscious of the environment. Each eyewear container can be utilized as a glasses case and can be recycled after use -- ultimately reducing waste in the long run.
Each ROND ET CARRE eyewear pair is wrapped in a protective cotton bag that sits in a cylindrical case -- an eco-friendly container that is paper-made. Once securely sealed, these cylindrical containers are wrapped in rectangular boxes which cleverly unfold to reveal fun patterns and ultimately their stylish contents.
Fusing style with sustainable design practices, creative studio MUZIK creates fashionable packaging that is simultaneously conscious of the environment. Each eyewear container can be utilized as a glasses case and can be recycled after use -- ultimately reducing waste in the long run.
Trend Themes
1. Sustainable Packaging - Creating eco-friendly packaging solutions that reduce waste while maintaining a stylish and functional design.
2. Unboxing Experience - Designing packaging that offers a delightful and surprising unboxing experience, enhancing customer satisfaction.
3. Fashionable Sustainability - Combining style and sustainable design practices to create fashionable products that appeal to environmentally-conscious consumers.
Industry Implications
1. Eyewear - Exploring innovative packaging solutions in the eyewear industry to enhance brand identity and environmental friendliness.
2. Fashion Accessories - Incorporating sustainable packaging concepts in the fashion accessories industry to align with consumer demand for eco-friendly products.
3. Design and Branding - Offering creative packaging solutions that integrate sustainable design elements to help businesses build a unique brand identity.
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